Top 10 Mobile Gaming Conferences You Should Attend 2019

Top 10 Mobile Gaming Conferences You Should Attend 2019
As the mobile gaming industry continues to grow, as do the number of conferences that are springing up, each with their own focus targeted audiences. Some are more focused for Indies, others for executives, and others try to hit them all with a broader agenda. Ultimately depending on what your goal is for attending the conference,...

Mobile User Acquisition Strategy – It’s Easy If You Do It Smart

Mobile User Acquisition Strategy Its Easy If You Do It Smart
Mobile app industry is a growing multi-billion dollar business entailing overwhelming opportunities for all involved players, provided that they are smart about leveraging them. Considering that apps yielded over $88 billion globally in 2017 with revenue predicted to surpass $188 billion by 2020, it comes as no surprise that everyone wants a piece of this proverbial cake. The key to...

4 Reasons You’re Getting Your LTV and ROI Wrong

4 Reasons You're Getting Your LTV and ROI Wrong
You’d have to be living under a rock to not notice that mobile apps have developed into profitable businesses. It all started out with paid apps but the prices dropped and suddenly people were no longer willing to pay for apps at all. The rescue came in the form of advertising and today, the majority of app developers rely...

Ad Revenue Attribution – 5 Mistakes That Cause Publishers To Lose Money

Making a large and steady income off your advertisements is the ultimate goal most folks in this business strive for. Every now and again you will ask yourself - am I truly earning as much as I can? If you’re not attributing your ad revenue to users, groups, and sources, this answer might as well be ‘no’. But first...

A Beginner’s Guide to Mobile User Acquisition

A Beginner's Guide to Mobile User Acquisition
With the advent of smartphones, mobile apps have flourished into a dynamic and lucrative business. The amount of time an average US mobile user spends interacting with apps grew to a staggering 92% (or roughly five hours per day) in 2017 and mobile app downloads are predicted to surpass 255 billion annually by 2022. Recent statistics have put the...