3 Takeaways from Gamecamp 2019 – Man vs. Machine + 2 more learnings

Game controller representing the gamecamp event in warsaw
I recently gave a speech about Ad LTV in Google’s Gamecamp event in Warsaw. It was a great presentation and we already shared it with you in this blog post. I was impressed by the level of content and wanted to share some of my thoughts about the presentations.  1 - Man vs. Machine - Who is the better frog The...

Top 10 Hyper Casual Game Mechanics

A game dice representing a game and a text describing top 10 hyper casual game mechanics
A relatively new genre dominating the mobile app industry, hyper casual games have taken the world by storm. They owe their mass appeal to minimalistic and simplistic design, as well as instant gameplay, which in today’s fast-paced life means a lot. Another great thing about hyper casual games is that you do not need to be an expert to make...

Mobile UA Analytics – Cracking the Code

Image shows a lock that symbolised the complexity of user acquisition in mobile apps
As you may or may not know, user acquisition (UA) refers to attracting loyal and valuable customers that will download your app and continue using it. As the ultimate goal of any app publisher, UA plays an important role in the dynamic and growing mobile app industry, so it is paramount to stay on top of it at all...

6 Mobile Marketing Statistics to Keep an Eye On

an eye looking on mobile phone and test says 6 mobile marketing statistics to keep an eye on
As the world moves increasingly into the mobile sphere and humans become more attached to their mobile devices, mobile marketing becomes ever more important. Mobile marketers are spending billions of dollars in their struggle to remain at the top, with mobile app monetization becoming one of the most profitable business options. Mobile technologies are also developing at a fast pace....

Ad LTV – How to Measure It and Why – Slides from Gamecamp March 2019

feature image - video ad with a play button over a mobile phone
Wanted to share the slides we made from my recent talk at Gamecamp by Google. This presentation includes some unique insights based on our own data. Note:  If you get sick of the auto-play - there is a pause button and you can then flip through the slides at a more reasonable pace.  So in short the presentation covers 4 topics: ...