5 Ways to A/B Test Your Mobile Ads – Tried and True Methods

5 Ways to A_B Test your Mobile Ads
Having a great mobile app and incorporating ads into it is not the end of the story. Now that you have gone the whole nine yards, you need to stay on top of your ad performance by constantly analyzing, testing, and optimizing for best results. And by results, we do not only mean numbers but the overall user experience....

App Monetization Checklist – What You Must Do to Succeed

Creating and publishing an awesome and unique mobile app might be your ultimate goal, but if you want to use it as a source of steady income, you have to look beyond that. Advertising is the proven strategy that a lot of app publishers turn to these days to help them maximize their app’s revenue potential. However, this is...

Use Playable Ads? 6 Tips to Make Them Great!

Playable ads have become all the rage in recent years. Their appeal lies in the fact that they result in more conversions and engage users on a higher level than any other type of ad. To illustrate just how popular these ads have become, we’ll only say that the social networking giant Facebook has recently started supporting them. Due...

6 Best Mobile App Monetization Strategies for 2019

Here’s a common scenario: you have a free mobile app and you want to launch it. However, you’re afraid that your hard work will not receive the revenue it deserves. Don’t worry, Soomla brings you the six best mobile app monetization strategies that are certain to bring you well-deserved profit. App monetization is the process of turning your app into...

Industry First – User Churn in Mobile Apps: Advertiser Blacklisting Benchmarks by SOOMLA

This report investigates churn by certain advertisers and app categories. More specifically, we looked at Match-3, Word and Bubble games, the apps that placed ads within them, and how many users they churn. By diving into the advertisers themselves, the report aims to give publishers the tools needed to decide which advertisers to allow, which to block and finally, which...