Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot

We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%. We break down step by step what actions were taken by Tripledot as well as an overall look at the industry guidelines / limitations for setting up pricing floors. You are welcome to download the report...

Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit

We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are responsible for the majority of ad revenue generated in mobile apps today and Nanobit has been leveraging SOOMLA's platform for some time to identify and acquire more. This case study gives an in-depth look...

15 Types of Hyper Casual and Arbitrage Games

The 15 types of hyper casual and arbitrage games for mobile apps
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The acquisition of Gram Games by Zynga for $250M and Voodoo’s $200M funding round brought these type of games to the center of the stage. The historical hierarchy in the app ecosystem When we look back at the...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one of the many industry data reports that we will continue to publish providing important insights related to monetization through ad revenue. This report gives an in-depth comparison of eCPMs for 1st impressions and overall...

The Best Mobile Gaming Conference To Attend And Why – Our Top Picks

Every quarter, there are about a dozen, if not more, conferences that fall under the umbrella of mobile gaming / marketing / growth / data / analytics. Each conference tends to have a focal point, anywhere from growth, blockchain, indie gaming, monetization, retention and the list goes. Hopefully we will answer help answer "Which gaming conference should...