Ben – Shortcodes Test

Monetizers: Marketers: Product: Demo Request Bar:

Predictions for App Monetization in 2019 – SOOMLA

Here at SOOMLA, we are highly interested in measuring monetization in mobile apps. That’s why we love looking at trends under a magnifying glass, spotting them and making predictions on the future. Last year we made a few predictions based on the year before, and this time, we’re going to do the same. Although nothing is guaranteed, here are...

Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot

We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%. We break down step by step what actions were taken by Tripledot as well as an overall look at the industry guidelines / limitations for setting up pricing floors. You are welcome to download the report...

Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit

We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are responsible for the majority of ad revenue generated in mobile apps today and Nanobit has been leveraging SOOMLA's platform for some time to identify and acquire more. This case study gives an in-depth look...

15 Types of Hyper Casual and Arbitrage Games

The 15 types of hyper casual and arbitrage games for mobile apps
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The acquisition of Gram Games by Zynga for $250M and Voodoo’s $200M funding round brought these type of games to the center of the stage. The historical hierarchy in the app ecosystem When we look back at the...