I recently gave a session at Casual Connect about how to make mobile games more addictive. Obviously, games are not really addictive but they can be so engaging and fun that users can’t stop playing them. That’s what we want for our games. So let’s see the best ways to do it.
One factor that explains user engagement
In the first part of the session I’m talking about how I came to the discovery about what makes some games addictive while others are not. Can we find a single factor that explains it all?