This post is inspired by a discussion I had with one of my advisors. Some of my blog posts are worded to maximize attention. In a world where information is endless and interruptions are frequent it’s very hard for your blog post to raise above the noise.
Using negative words to get attention
In social media, blog titles with negative context get more attention, more shares and more clicks. Here is a post by Iris Shoor supporting that. Let’s say we wrote a post about Apple’s recent change to the ranking algorithm in the App Store. The title could be one of these two:
- Clash of Clans benefits from Apple’s algo change
- Apple’s algo change kills Candy Crush Saga