I recently gave a session at Casual Connect Singapore about game publishing. If you missed it, you can see it here.
Game publishing used to be about putting CDs on shelves
In the first part of my session I’m describing the history of game publishers and why they were such an important component in past times. When consumers used to buy games in retail stores the importance of being able to put a CD on the shelf was very high. The shelf space was limited and whoever got in there was immediately successful. Game publishers were essential.
The role of publisher changed to an aggregate of tools and knowledge
- Provide game development and game management tools
- Aggregate know-how and best practices
- Benchmark games and make better decision based on historic performance
- Learn audiences and target game distribution
Are publishers really bigger than indies?
- Over 1 million engineers
- hundreds of thousands of game apps
- Visibility to over 1 billion users