Research, Tips and Advice

Top 10 Offer Walls to Monetize Your Game – 2015 Update

(1200x600) Walls to Monetize Your Game

In 2013, we did a 7 Offer Walls Providers to Monetize Your Mobile Game, that laid out the top players for offer walls. Since then the industry has had its ups and downs and there offer-wallare some new players to pay attention to. Many of these companies offer various advertising platforms with offer walls being one option.

For game developers, one of the main questions is how to monetize the app. More often than not, paying users are only 1-2%. Most monetization comes from advertising be it through banner ads or native ads. Offer walls are one way for app developers to monetize their non-paying users and tap into the other 98-99% of users.

 

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Top Offer Walls of 2015:

Fyber Official Logo

Founded in 2009, Fyber aims to help mobile game and app developers monetize their games by providing quality advertisements. They also assist developers execute smart monetization strategies such as utilizing offer walls. It currently serves over 320 million monthly active users. Fyber offers a Unity Plugin that integrates their Ad Monetization Platform and a Native platform for Android and iOS.

tapjoy

Tapjoy, one of the biggest companies in the industry, was founded in 2007 and currently has over 2 million daily ad engagements.  Tapjoy’s main objective is to help maximize the value for every freemium mobile app developer.  They achieve this through their Marketing Automation and Monetization Platforms, one example being offer walls. Tapjoy offers a Unity Plugin as well as an Adobe Air plugin for iOS and Android users.

supersonic-logo

SupersonicAds, founded in 2009, is a leading mobile advertising platform. They offer a cloud-based SDK for offer wall, video, interstitial, and mediation mobile advertising. Many of their ads are high quality and brand focused, so the advertisements are most likely to come from big companies such as Dove and M&M instead of Zynga Poker. Supersonic also offers a Unity plugin as well as SDKs for iOS and Android.personaly_Soom.la

Persona.ly proprietary technology supports all major platforms (Android/iOS/Unity/Adobe AIR) and has a rich video inventory, as well as a large variety of apps and surveys. They focus heavily on the user itself, smart use of data and personalization tools – like gamification engine that helps to increase retention and LTV. Lately, Persona.ly has put a great deal of effort into monetizing emerging markets such as Brazil, India, Russia, and East Asia.

InmobiInMobi, founded in 2007, is one of the leading mobile advertising companies in the industry. Offering a variety of services such as a single SDK for ad monetization, an app-install platform, and a native ads platform. InMobi’s native content ads come in a variety of formats such as a content streaming, content walls, app walls, and as a chat list. All ads are seamlessly blended into your style of game and are relevant for your users. InMobi is compatible with a variety of platforms and offers an SDKS for iOS and Android and has a Unity Plugin.

mobileCore

Part of ironSource, mobileCore was founded in 2013 to offer app developers various ad formats and engagement tools that vary from traditional display ads. mobileCore believes that each app is different, so ads and the displays should be custom designed to each app. One of their features is the App Offer Wall, In-Stream ads, Top Page Widget ads, and Stickeez (custom developed by ironSource).

TrialPay, founded inTrialPay logo 2006, developed Evergreen, a single SDK that offers app developers the ability to leverage custom solutions and third party platforms to engage the right target audience. TrialPay’s offer walls have a wide selection of categories along with unique in-store offers and in app commerce.

NativeX_Logo

Originally known as W3i and was then rebranded as NativeX to emphasize their focus on their native ad platforms approach. NativeX was founded in 2000 and has acquired over 1 billion users across 178 countries.  NativeX takes a unique approach to in-app advertising by giving mobile game developers a variety of reward and non-reward ad formats such as offer walls.SuperRewards offer walls

SuperRewards logo

SuperRewards, a subsidiary of Playerize, was a pioneer of virtual currency monetization of social games has grown since its founding in 2007.  The two main channels of monetizations are direct pay and offer walls. SuperRewards’ offer walls are highly-targeted advertisements and directed to the correct users.

Everbadge logo

Founded in 2010, Everbadge offers two types of offer walls: incentivized and non-incentivized. The incentivized offer wall is geared towards games that deal with virtual currency or have a point system in the game. The non-incentivized offer wall acts more like an added feature in the game showing off other apps.

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17 Comments

  1. Andrei

    April 17, 2015 at 8:23 pm

    Emily, thanks for this useful post. I am considering creating another simple game and wondering if I should monetise it through Adds. I have never done In-App Advertising before, so I am unsure which of the above options will suit me best. Is there a criteria that I can use to decide which one would suit me best? Do I need to consider the type of game that I am creating as a deciding factor in which provider I choose? I use Unity so that might filter a few of them out. Would you have anything on a potential criteria for choosing? Things to consider and so on. Thanks

    Reply

    • Emily Goldring

      April 19, 2015 at 3:15 pm

      Hey Andrei, I’m glad you enjoyed the post. These are all great questions to ask and consider when adding ads to your game. There’s currently a thread on our forum which I think will help answer your question. http://answers.soom.la/t/soomla-vungle-module-for-unity/1785 Hope this helps!

      Reply

    • Emily

      April 19, 2015 at 3:17 pm

      Hey Andrei, I’m glad you enjoyed the post. These are all great questions to ask and consider when adding ads to your game. There’s currently a thread on our forum which I think will help answer your question. http://answers.soom.la/t/soomla-vungle-module-for-unity/1785Hope this helps!

      Reply

      • Andrei

        April 20, 2015 at 9:26 am

        Hi Emily, thanks for your reply. The link seems to be broken though. May I add another link here for whomever will be reading this in the future: http://answers.soom.la/t/soomla-vungle-module-for-unity/1785/7 this link has some very insightful advice from Gur that I found very useful. Thanks

        Reply

        • Emily

          April 20, 2015 at 9:31 am

          That’s great. Glad he could help and thanks for adding the link. Much appreciated!

          Reply

          • Andrei

            April 20, 2015 at 10:03 am

            No worries 🙂

    • Liron Farjon

      April 20, 2015 at 4:19 pm

      Hey Andrei,

      My name is Liron and I am part of Persona.ly team. We are a mix of developers and marketers, so I believe we can give you some valuable tips.

      Main factors you might want to consider when choosing an offer wall:

      The integration process with an offer wall should be fast and seamless. No need to allocate your tech resources and waste more than one hour on it.

      Inventory – quality and variety of offers are very important for the UX.
      Video inventory, for example, became very popular on the mobile scene, because the users stay in the game for the entire time.

      Responsiveness- for you and for your users. This includes – dedicated account manager, technical help and user support. You also want to take the payment terms into account. The common terms in the industry are Net 30. Most of the offer walls provide revenue transparency through establishing a client’s dashboard.

      Localization – Crucial mainly for users from Europe, Latin America and the Far east. Some offer wall providers offer localization service to ensure clear and robust communication with the end users.

      As a game developer, there are some unique features you might want to check as well. For example, a great feature we have at Persona.ly is a gamification engine which gives your users the opportunity to earn extra bonuses. It keeps them more hooked to the game and increases LTV and retention rate.

      All these aspects are essential in order to increase the revenue generated by using an offer wall. You can try more than one provider, and eventually stick with the one who suits you the best.

      If you don’t wish to use a virtual currency economy and want to explore other monetization solutions, you can monetize your game by using native ads (ad units that look and feel like your app). Same as offer wall, when choosing one – make sure it has easy integration, variety of ad units, decent fill rate and a great user experience

      We will be happy to provide more information and answer any other question.

      Reply

      • Andrei

        April 22, 2015 at 9:02 am

        Thanks Liron. Will keep that in mind.

        Reply

  2. Mihir

    July 10, 2015 at 7:27 am

    Emily, Thanks for this useful information. But i was curious as i read an article about apple banning incentivised ad techniques like install and videos, does apple accept apps using offer-walls..

    To soomla community, i liked your IAP plugin for cocos2d-x thank you..I want to integrate offer-wall in cocos2d-x app, so is there a plugin for one of the ad networks you mentioned to simplify the integration process and takes less time..

    Reply

    • Liron Farjon

      July 13, 2015 at 4:36 pm

      Hi Mihir,

      My name is Liron and I’m part of Persona.ly team. I would be happy to share my knowledge and answer your questions. I promise to be as neutral as possible (:

      Back in 2011, a lot of articles were published about Apple’s ban on incentivized downloads (http://techcrunch.com/2011/04/19/apple-clamps-down-on-incentivized-app-downloads/).

      Apple believed that incentivized downloads could interfere with the proper process of the mobile apps ecosystem, because they have seen it as an easy way to gain popularity on the App Store. Unlike Google Play, on App Store the rank depends significantly on the amount of downloads made by the users. Contrary to these statements, incentivized downloads are still permitted, and a lot of developers (especially the well-funded ones) use this advertising solution.
      I would have to say, that according to recent articles Apple has decided to change its ranking method and adapt additional indicators in order to hit the top lists. (related article: http://techcrunch.com/2015/06/01/apple-revamps-the-app-stores-games-section-with-increased-focus-on-editorial-content/)

      About the integration, most of the offer walls support multiple integration methods for cocos2d-x, SDK, HTML5 – “web-view” or server side (API).

      Regarding which ad network is best for offer-walls, well I don’t want to be biased and say that we are the best, so you can just check my previous comment with bunch of tips on how to choose an offer-wall provider.

      Let me know if you have any further questions.

      -Liron

      Reply

      • kevin

        November 10, 2015 at 9:05 am

        hi, Liron. I’m an android developer, I want to integrate Persona.ly in my game, but I can’t find the document of this? Can you tell where I can obtain it, thanks.

        Reply

  3. MikeTroutForMayor

    July 20, 2015 at 7:46 pm

    What about Peanut Labs?

    Reply

    • Gur Dotan

      July 21, 2015 at 9:31 pm

      Could you elaborate on how it qualifies?

      Reply

  4. […] […]

    Reply

  5. marcel

    November 5, 2015 at 9:00 pm

    stay away from superrewards. never received the payment and no response on emails. better use trialpay or personaly, they are legit.

    Reply

  6. Anthony

    January 4, 2016 at 11:27 pm

    Thanks Emily! Great post full of resources. Just an FYI, one additional option for App Monetization is through a partnership with my team at Rakuten Rewards (www.rakutenrewards.com). I don’t want to make this a pitch so I won’t but any developers looking to monetize using Search as your monetization tool (vs Ads or Offers), you should look us up. Thanks!

    Reply

  7. John Anderson

    February 3, 2016 at 3:05 pm

    Also, you should add Kazoolink to this list as well. Great new platform and easy to use!

    Reply

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