Customer Lifetime Value (CLV) Infographic

While this case study is not about mobile apps most of the principles still apply. KissMetrics did a great job of bringing the information together in this infographic.

To learn more about how to do this in mobile apps – check out these 6 LTV calculators

the story of calculating lifetime value in starbucks presented in this ltv infographic

 

Source: How To Calculate Lifetime Value

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