Ben Lerner

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Ben lives and breaths anything game related. When he's not out devouring hummus (he's addicted), he is spending his free time developing, modding and scripting for games, carpentry and excercising. Ben has loads of marketing experience coming from Fiverr, Conduit and his many freelancing adventures.

Japan eCPM Benchmarks Series – Top Advertisers Comparison

We’re back for another installation of Japan’s eCPM Benchmark Series! In the 3rd (and final) part, we’ll be looking to compare the performance...

MAU Vegas 2018 Ultimate Attendee List

MAU Grow is in a few days and we're excited to be attending. Based in Vegas, MAU Grow is considered to be the world's...

Japan eCPM Benchmarks Series – Ad Network Performance

In the first part of our Japan eCPM Benchmark series, we kept a fairly broad approach to getting an understanding of how the Japanese...

Japan eCPM Benchmarks Series – iOS vs Android Breakdown

We’ve received a lot of great feedback based on our recent data report, so we’ve decided to conduct further drill-downs on a country basis....

Industry’s First Monetization Benchmark

We are excited to announce our industry first "Q1 2018: Monetization Benchmarks" report today. This is one of the many industry data reports that...

SOOMLA Webinar # 1 – Lotum Case Study

This week we ran our very first webinar at SOOMLA, in an effort to give a bit more visibility and break down to our...

The Q4 – 2017 Ads and Churn Case Study Is Out

We are excited to announce our new "Ads and Churn Case Study with Lotum" report today. This is one of the many industry data...

In-App Events That Give You Insights for Your Game’s Performance

No matter what you are looking to achieve, in-app events are a great way to go about getting performance indicators on some of the...
Top 5 Mobile Retention Software

Top 5 Mobile Retention Software In The Game Today

Thinking about successful companies like Facebook, Google or Instagram, one thing comes up as an underlying factor for all of them and that is...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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