After falling in love with computers and coding at his Senior year in high school, Boris developed a curious balance between appreciating Real-time C programming and savoring on Android Java development. When he’s not coding like there’s no tomorrow, Boris enjoys nothing more than being a cliché by sipping a cold beer on a sunny afternoon at the beach. Boris holds a B.Sc. in software engineering from Ben-Gurion university. Prior to SOOMLA, Boris has worked as an Android developer for a Mobile Ad Network.

Announcement, Open Source

Open Source

One of the perks of being an open source company is having a community of developers who not only use your product, but also contribute new and exciting features, ideas and bug fixes to it. Your product is constantly being reviewed, integrated and tested in various use cases, which leads to loads of (hopefully) great and positive feedback, but also (inevitably) reports of bugs and other issues the developers come across.

One of the duties of these open source companies is to take that feedback from the developers and make the best use of it. This both improves the quality of the product and keeps the developers happy.

SOOMLA & Open Source

SOOMLA is one such open-source company, and as such we try to do the most for our developers by implementing desired functionality and adding requested features.

Keeping Your Unity3D libs Updated

One frequently requested feature was to simplify the update process of Unity3D SOOMLA modules. Since importing a .unitypackage into Unity3D doesn’t override existing files, developers who wanted to update SOOMLA were required to manually find all of SOOMLA’s libs and files (which were scattered everywhere), remove them, and only then import the new updated SOOMLA libs. SOOMLA solved this problem with 3 new long-awaited features:

  1. Move all of SOOMLA’s libs into a Soomla folder – each supported platform (Android, iOS and WP8) in the `Plugins` folder now has a `Soomla` folder in it, containing all of SOOMLA’s libraries.
  2. Create a `Remove SOOMLA` script allowing a developer to remove SOOMLA entirely.
  3. easy as pieCreate a `Remove` script for each module – allowing the removal (and update) of a single module.

These features were made to ensure that updating SOOMLA is as easy as pie.

Integration Without Prefabs

One more feature to make SOOMLA’s Unity3D developers’ life a little better was removing the prefabs. Every integration required that the SOOMLA prefabs were dragged & dropped into the main scene, thus adding another integration step. As SOOMLA strives to make its integration as simple as possible, removing them was an important step towards an easier integration. The new release incorporates a new mechanism of instantiating the necessary game objects for event handling at runtime, allowing the removal of these prefabs, resulting in an simpler integration process.

spartonix_header_logoThis new update to streamlined integration was made possible with the help of Omer Leshem, founder of gaming studio Spartonix and a member of our developer community. This proves once again that developers can do more together!

Speak Up!

As always, SOOMLA is open to new ideas, so if you have anything you’d like to share, feel free to do so on our forum.

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Announcement, Open Source

SOOMLA’s newest release brings you not only a completely redesigned dashboard, but also its revamped, brand new, specifically tailored for your needs Grow Bundles.

Unity Grow Bundles

Grow is SOOMLA’s flagship community-driven data network. Designed to fulfil the requirements of both leading game studios and indie game developers, all Grow products can be utilized to increase user retention and monetization. Using the new analytics dashboard you can analyze user behavior, track user retention and compare your game’s performance to other games. Grow also features the Whales Report – the only mobile game report focusing on paying users. It provides a unique view into your game’s performance by analyzing paying users’ behavior in your game. Another part of Grow is Grow Insights – a unique solution which allows you to receive valuable insights about the user currently playing your game – in real time.

Analytics Dashboard

The analytics dashboard, Whales Report and Grow Insights are all included in the Grow Bundles specified below. A lot of thought was put into creating the perfect blend of features for each bundle, so whether your focus is on social leaderboards, remote economy management or going viral, you’ll find the perfect bundle to suit your needs.

Grow SpendGrow Spend

Satisfies all your virtual economy needs and fraud-less IAP desires.

Key Features:

  • SOOMLA’s open-source module – Store
  • Remote Economy Management
  • Game Balance Sync
  • IAP Fraud Protection

Why choose Grow Spend?

Grow Spend is the perfect virtual economy solution for your game. If you want fraud protection, cross-device balance sync and remote economy configuration then this bundle is for you.

Download: Unity3D | Cocos2d-x

Grow ViralGrow Viral

Provides tools for gift sharing and other social actions.

Key Features:

  • SOOMLA’s open-source modules – Store and Profile
  • Gifting

Why choose Grow Viral?

Grow Viral is the perfect social engagement solution for your game. If you want your users to gift their friends in order to increase virality then this bundle is for you.

Download: Unity3D | Cocos2d-x

Grow CompeteGrow Compete

The best way to create some healthy competition amongst your players.

Key Features:

  • All of SOOMLA’s open-source modules – Store, Profile and LevelUp
  • Game Progress Sync
  • Social Leaderboards

Why choose Grow Compete?

Grow Compete is the perfect competition stimulation solution for your game. If you want your users to compete with their friends in order to increase engagement then this bundle is for you.

Download: Unity3D | Cocos2d-x

Grow Ultimate

The most fully featured of all Grow Bundles.

Key Features:

  • All of SOOMLA’s open-source modules – Store, Profile and LevelUpGrow Ultimate
  • Remote Economy Management
  • Game Progress & State Sync
  • Gifting
  • IAP Fraud Protection
  • Social Leaderboards
  • Grow Insights
  • Analytics Dashboard
  • Whales Reports

Why choose Grow Ultimate?

Grow Ultimate is the perfect All In One solution for your game. If you want your users to have the perfect experience in your game then this bundle is for you.

Download: Unity3D | Cocos2d-x

Grow Insights

Connects your already integrated SOOMLA modules to the Grow network.

Key Features:

  • Grow Insights
  • Analytics Dashboard
  • Whales Reports

Grow Insights

Why choose Grow Insights?

Grow Insights is the perfect solution for your game if you have already integrated any of the SOOMLA open-source modules in it. If you just want to get analytics such as the Whales Reports and Grow Insights then this bundle is for you.

Download: Unity3D | Cocos2d-x

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“I don’t care if this user is a payer! He gets the same experience as everyone!” said no one ever.A graph going up with a magnify glass on a particular point.

Getting to know your users is one of the most important aspects of app development, especially when it comes to game development. But sometimes knowing your market in general just isn’t enough. How great would it be to be able to personalize your game to fit every user’s needs?

Grow Insights – bring out the U in Users.

Every user is different and needs a different approach. This is where Grow Insights comes into play, allowing you to receive insights about the user currently playing your game – in real time.

Grow Insights currently supports PayInsights which categorizes users according to their pay-rank per genre.

So, what can I do with it?einsbot

With more features coming soon, the sky is the limit.

  • Create special discounted bundles for paying users.
  • Adapt the game difficulty for specific users.
  • Create push campaigns.
  • Show ads for non-paying users.
  • A lot more… you can create your own personalization features and even share them with others on our forum.

Cool, but how does it work?

With the increasing growth of SOOMLA, more and more game developers are choosing to use it’s framework for economy, in-app-purchase, levels and scores management.Soomla InsightsWith this information at hand, SOOMLA can then analyze it and provide meaningful insights about each user seen in other games, while keeping his/her privacy as a top priority. In order to achieve these privacy requirements, SOOMLA never exposes the actual info, but rather a category to which this user belongs. For example, if a user purchased $15.80 worth of in-app-purchases, SOOMLA will only provide his/her category, which is “$10-$50.”

I’m sold! Now what?

Grow Insights is part of Grow.

To integrate Grow Insights in your game, please follow our Integration manual for Unity3D or Cocos2d-x.


Two early birds to integrate with Grow Insights are TUNE and GameAnalytics.  Special thanks to John Gu at TUNE and Martin Treacy-Schwartz from GameAnalytics for helping with the integration.  Check out their integration links here:  204655_GameAnalytics_Logo   Tune_Logo

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