Dafi is a hyper-passionate product manager and ex-web developer with over 10 years in the industry. When she’s not being tech savvy, she enjoys skateboarding, playing basketball and fixing things around the house. Dafi holds a B.Sc. in Computer Science and an MBA for Technology Companies Management both from the College of Management. Prior to SOOMLA, Dafi worked as a developer and product manager at ICQ and 888holdings.

New Ad Network Integrations and a Cool New Comparison Feature

(1200x600) New Ad Network Integrations

New Ad Networks

As promised we have now added even more Ad Network integrations! We’re talking about the much anticipated Unity Ads as well as AdMob and Vungle. You can find them all in the integrations page or in the Ad Networks section if you haven’t already integrated any Ad Network.

Screen Shot 2016-02-28 at 11.43.11

This means that you can get super fast analytics on your selected Ad Networks and actually analyze your metrics and your Ad performance (interstitials, videos, banners…) – all within the GROW dashboard.

The coolest thing about all this is that the integration is easy and fast! All integrations are a simple import to Unity, adding your Game and Environment keys and a prefab – that’s it!

Once you click on one of the Ad Network integrations you reach the specific integration page where you can download the relevant Unity package and see the simple integration steps.

GROW Comparison

If you tend to compare your data across several date ranges, countries and devices then this feature is for you – no more clicking between multiple browser tabs!

In order to compare your data all you have to do is tick the new Compare checkbox at the top of the screen and a second set of filters will be displayed:

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Once you choose the desired filters for comparison all the data and graphs below will show you the compared data, each filter in a different color.

Screen Shot 2016-02-28 at 15.03.09

The comparison is available in all of the dashboard sections, including the Ad Networks so you can compare your Ad Networks and see which one’s better for your game in one simple screen.

Go check out these new toys and drop us a line if you have any comments or special requests.

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New Ad Network Integration: Chartboost Meets GROW

(1200x600) Chartboost Integration

You can now see your ad network data in the GROW Dashboard. You’ll find impressions, clicks, CTR, clicks per user and more!

We started with adding the Chartboost integration for Unity and in the following weeks we’ll be adding more ad integrations such as Unity Ads, AdMob and RevMob.

The integration is so easy it’s magical

You can find the new Chartboost Integration in the new Ad Network section or in the Integrations page in the GROW Dashboard:



To integrate Chartboost download and import the Unity package from the Chartboost Integration page. Import the package into Unity, go to Window > GROW Settings in the menu bar, then add your game and environment keys into the fields in the GROW Panel. Click theChartboost_GROWPanel “Integrate GROW into current scene” button – and that’s it!!

Why is this so important for developers?

We believe that integrating ad network data into the GROW dashboard will provide lots of value for game developers.

  1. Compare ad revenue vs. IAP revenue: lots of F2P games have multiple revenue sources, but the tools aren’t geared for showing all of them in one place comparatively. With GROW ad network integration you’ll soon be able to do this.
  2. Ad Network Audit: having another set of eyes on your clicks and impressions is always good. Use our metrics to compare and validate what you see in ad network’ dashboards.
  3. Unified dashboard: our long term vision is to provide developers with one dashboard to rule them all.  No need to switch between tabs, export CSVs from multiple sources, and fumble with different metrics from different platforms.  We’re building a one-stop-shop for all analytics purposes with developer happiness in mind.

What will you see in the dashboard?

  • Impressions
  • Clicks
  • Accidental Clicks
  • CTR – Click Through Rate (Conversion)
  • Avg. Clicks Per User
  • Avg. Impressions Per User
  • Avg. Video View Length


You can also break down the data by device for impressions and clicks, and a statistical breakdown by Ad types.

This is all just for one ad network. Once more integrations are added you’ll be able to compare and see which ad network performs best – you can hold your breath because the next integration will already be out by next week!

Start now and go to the GROW Dashboard.

If you have any comments, requests or anything else, just drop us a line.

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Announcement, Unity

What’s New: God Mode Analytics + Two New Integrations

(1200x600) GROWAnalytics

With 2016 come new SOOMLA dashboard features. We’re excited to release our God Mode Analytics plus two new integrations with Facebook and UnityIAP.

God Mode Analytics

Our newest feature in the dashboard lets you discover analytics of other games in the GROW network! You can search for games that are similar to yours and actually see their metrics and overlapping user behavior.God Mode

You can see other game’s analytics in ranges, however, the game itself remains anonymous.  Finding games is easy using our tag-based search.  Just start typing in the search bar and select the tags you’d like to search for.  You can see the full list of tags in our tags dictionary.

God Mode Tags

Mutual Discovery

An important part of God Mode Analytics is keeping games anonymous.  If, however, you find a game that you are particularly interested in, you can send that game a “Reveal” request.  The developer of that game can then approve your request.  Once the connection is made, fellow developers can see each others’ studio name, game name and game icon, as well as precise numbers instead of ranges in each others’ analytics.  Mutual discovery is time limited, allowing you to explore your friend’s game (given their approval) for one week, one month or a full year.

God Mode #Analytics allows you to see data from #games similar to yours and compare performance Click To Tweet

God Mode Analytics coupled with Mutual Discovery opens a whole new opportunity for data-driven game design.  With knowledge of what’s working for others, and what your users particularly do in other games, you can enhance and optimize your current game, or build the next one with new insights.

You can also find games that are super successful and decide that your new game will be similar, it’s always good to develop something you know people will like.

God Mode - Reveal Game


GROW for Facebook

If you’re already working with the Facebook SDK for Unity in your game and want to add GROW to start collecting analytics about social events, all you have to do is import the GROW Facebook integration from the Integrations page.Integrations

You’ll be directed to a page with the integration steps:
1. Download the package.

2. Import it to your Unity project.Import GROW FB
3. Open the GROW settings.FB GrowSettingsMenu

4. Now copy & paste the Game and Environment Keys from the integration page to your project.Integration_Facebook_step25. Add the prefabs simply by clicking the button in the panel.

And you’re done, just build and run your app to start working with GROW Analytics!

GROW for UnityIAP

If you want to add GROW to your project and you’re already working with UnityIAP the integration is super simple – just like the Facebook integration. Go to the dashboard integrations page and import the UnityIAP for GROW package. From here the steps are exactly like the Facebook integration – fast and simple, enjoy!

As always, if you have any comments, ideas or questions we’d love to hear about them, just drop us a line 🙂

Wanna see it before you try it? Check out our demo video to learn more about GROW and God Mode Analytics.

Watch Video

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Announcement, Unity

Bye Bye Unity Prefabs and a Few More New Additions

Unity Prefabs

Unity PrefabsRemember those SOOMLA Prefabs you were required to drag & drop into your main scene in order to receive and handle events? Well, they’re gone!

You now have a new way of initializing event listeners without those prefabs – by dynamically creating the game objects in runtime.

The new event system is available from the following versions:

  • Core v1.2.0+
  • Store v1.9.0+
  • Profile v2.2.0+
  • LevelUp v1.1.0+

Ever had problems updating SOOMLA?

That’s why we released a new version and we now have a script to easily remove SOOMLA from Unity, in order to add an updated version straight away. This change makes the whole process of updating SOOMLA much simpler and saves you time – you even have an option to remove and update only a specific module.

Are all your SOOMLA packages up to date?

There’s a new script that makes sure that all your packages are up to date, if they’re not you’re notified and all you have to do is click the link displayed, in the Unity Editor, and you’ll be downloading the latest version in no time!

A Few More Improvements

SYNC – Our Sync process has been fixed and improved and now the user’s balance is always synced between different devices.

HIGHWAY –  energy consumption has been improved to prolong battery life.

God Mode Analytics – see analytics of other games similar to yours and compare overlapping user behavior.

We’re constantly working on improving our products, drop us a line if you have any comments or special requests.

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Open Source

SOOMLA’s Enormous Value For Mobile Game Studios

Sometimes people ask us what SOOMLA is all about. We offer different products from an open-source framework to cutting edge data services and we wanted to make sure you get what we do. So let me go ahead and lay out SOOMLA’s products and explain them to you.Dafi's Post

SOOMLA – An Open Source Framework

Let’s start with the basics, SOOMLA offers 3 open source modules that help create rich, engaging and monetizable games: Store, LevelUp and Profile. The framework is modular, so you can choose which modules you do or do not want to integrate.

Soomla Store
is a smart and fast way to add in-app purchase to your game and basically create your entire virtual economy. Store is based on a flexible economy model that suits almost every F2P game out there.store

When you use Store, you don’t only get easy to use APIs to add in app purchase services like Google Play, App Store or Amazon Store, but you also get:

  • All your users’ balances stored on the device
  • A Smart event system that will notify you about whatever happens with the economy
  • Receipt verification with a flick of a switch

The second module within the framework is the game design module we like to call SOOMLA LevelUp.  With this module you can incentivise your players to progress, unlock new content and earn virtual goods / currency.

LevelUp helps you manage the user’s state within your game:levelup

  • You can manage the user’s Score, Level Completion state and other valuable parameters.
  • You can listen to the smart event system provided by SOOMLA in order to display the right screens inside the game.
  • LevelUp allows you to create your game’s gate system which will control how your users play your game. Just select the right gate for you, associate it with a level and your game will magically ‘understand’ if the level is playable or not.

And of course, just like with SOOMLA Store’s balances, everything is kept encrypted on the device in SOOMLA’s on-device key-value database technology.

SOOMLA Profile offers easy implementation handling the user’s social engagement using one API for all social networks, allowing users to easily Like, Share and tweet anything you choose in your game.

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profilePlayers love to get rewarded for performing social interactions within your game, with Profile it’s easy to do so. Since the module is part of the SOOMLA framework (it can be connected to Store & LevelUp), you can easily perform actions like giving a reward to users who tweet their score.

GROW – Free Backend and Smart Data Platform

The second family of products that SOOMLA offers is an awesome set of data and game enrichment services:

GROW is a new and innovative data network. You can use Grow to gain valuable insights about your users  and enrich your in-game experience through an amazing set of backend services that complements the client side open-source framework into a perfect solution every F2P game needs.  In the end, GROW provides you with tools to increase monetization and engagement of VIP users and easily drive your in-game experience to a next level.

GROW includes the following products:

insights Insights brings you powerful information about your users in real-time. This information ranges from the user’s purchasing habits to his/her social behaviour in the same game genre or in all other genres. You can use these insights to take actions on your users during gameplay, when it really matters. Some of the actions you can take are:

  • Create special prices/discounted bundles for paying users in your genre
  • Adapt the game difficulty for specific users
  • Display ads for non-payers only
  • Create push campaigns
  • Identify the time of the day the player is likely to purchase and send him/her offers accordingly

 whales If you use SOOMLA Store and join Grow, you’ll receive a weekly Whales Report to your inbox. This report identifies the paying players in your game from the Grow data network and tells you how many payers from other games you’ve managed to convert and how much money you left on the table.

A couple of very interesting metrics you can find in the report are:

  • The number of new players in your game that played other games in the Grow network and have paid – these are the players you surely want to convert.
  • The number of players in the Grow network that paid only in your game – if the number is high and increasing from week to week it means you’re doing something right 😀

analytics The Analytics Dashboard provides you with useful information  about your games. You can investigate its performance, analyze revenue, retention and a lot more.

Unlike other Analytics Dashboards, Grow’s Analytics Dashboard is built from our long experience with games and after investigating what mobile game studios really need. And it’s FREE like all other Grow products…so why are you still here? 😉

backend Grow’s Backend services include some amazing tools that almost automatically wrap your game with a layer of richness that makes it amazingly engageable:

  • Social Leaderboards let your players compete with their friends.
  • Gifting lets your players help their friends by sending them coins, lives and upgrades.
  • Sync lets your players pick up where they left off regardless of the device they’re using.
  • Economy Management lets you save your users’ in-game balances of soft purchases and currencies and then restore them on fresh installs to keep players engaged.
  • Fraud Protection lets you secure your in-app purchases by marking and blocking fraud suspects, receipt validation and identifying abnormal purchase behavior. This feature takes the receipt validation from the SOOMLA Store module and adds a sophisticated layer for advanced verification.


Now that you know all about SOOMLA’s products, it’s time to go get ‘em. The value is truly amazing and it’s all done with LOVE for you. Join the Grow network and be a part of the biggest thing in mobile gaming.

We’re continuing to work on adding more features to help you get the most from your games.

If you have any cool ideas, special requests or any comment don’t hesitate to contact us.

If you want, you can even contact the entire SOOMLA community with any question you have about the open source framework or about Grow.

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