Gur Dotan

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Diagnosed with open source fever, Gur is known to wake up at night mumbling javascript code. A turbo hacker with an eye for UI and a taste for beer, Gur can be found rotating his daily obsession between his surfboard, his guitar and his cat. Gur holds a B.Sc. in Computer Science and Management from Tel Aviv university. Prior to SOOMLA, Gur has worked for various web startups and online advertising companies.

What is eCPM Decay and How to Keep Ad Revenue High

After weeks, months of hard work, you have finally completed your mobile game. Everything is set, the red ribbon is in place and you’re ready...

Monetization Strategy: Redesigning Your Mobile Game From Paid to F2P

The “chicken or egg” dilemma of the second decade of the 21st century is most definitely “free or paid apps”. Only it took us...

Setting Up a SOOMLA Integration Page

A few months ago we launched our integrations section in the SOOMLA Knowledge Base.  So far, we've received some significant code sample contributions from...

Windows Phone Store is here!

The wait is finally over!  We're excited to release the first version of SOOMLA Store for Windows Phone 8, now available on Github.  For...

Announcing Android Receipt Validation

We're happy to announce that the SOOMLA Store SDK now supports receipt validation for Android.  This latest development, which was much awaited by our...

Announcing SOOMLA Integrations!

SOOMLA Integrations We're happy to announce a new section of the SOOMLA knowledge base: integrations. In this section, we showcase how SOOMLA can be integrated with...

Software engineers’ resume torment and how to avoid it

For years now I've been in a position where I could employ people. At my current job (Soomla), as well as a few previous ones,...

7 Tips For Your First Marketing Call

The first time you get on a marketing call with any prospect, competitor or potential business partner might be somewhat intimidating for some people....

Gamegear.io – SDK directory for mobile game developers

For the past few months, I've found myself looking up companies from the mobile gaming space quite frequently. We also ask each new team...

Top 10 Unity Social SDKs

More and more remarkable social networks for games are rising, offering a great variety of features to help developers maximize the revenue of their...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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