Yaniv Nizan

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Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids. Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView and INTENTClick.
The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

3 Thoughts on Apptopia’s Top Grossing Study

Last week, Apptopia published an interesting study about the apps in the top grossing charts. You can read more about it here. This report...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

Hyper Casual Games – Thoughts about Voodoo and Gram Deals

Towards the end of May, the mobile game industry received news about 2 mega deals in 2 consecutive days. First it was Voodoo that...

Ultimate GDC Spreadsheet with 715 Companies

GDC is next week and we can’t be more excited. The San Francisco based Game Developer Conference is the biggest event of the year...

Playable Ads 101, Best Practices and Top Providers

One of the hot trends in the last 6 months in mobile game marketing has been playable ads. MZ, also known as Machine Zone,...

Data Based Formula – Which Advertisers to Block

One of the oldest debates in the short history of in-app ads have been what advertisers should be blacklisted by publishers. Many companies have...

Gazeus – Measuring Ads Allowed Us to Save 66% of Our Budget

At SOOMLA we are always advocating being more data driven when it comes to mobile app monetization. This way we are happy whenever we...

10 Mistakes that Will Keep Your Ad Revenue Low

Most of the companies I talk with are interested in increasing their ad revenues. For many, increasing ad revenue is critical as they need...

New Loot Box Regulations – What it Means for Mobile Games

About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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