Yaniv Nizan
Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids.
Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView and INTENTClick.
New Loot Box Regulations – What it Means for Mobile Games
About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...
4 Proven Tips for Improving Opt-In Rate – Based on Data
If you have been following the SOOMLA blog, attending mobile game conferences or keeping up with the latest mobile monetization trends in some other...
Tutorials in Match 3 Games – Time to Kill Them?
If you downloaded a match 3 game recently you might have noticed that the first few levels are guiding you how to play the...
7 App Monetization Predictions for 2018
As SOOMLA is the 1st company to focus on monetization measurement for mobile apps it only make sense that we will take the lead...
Top 7 Incentives for Video Ads in Mobile Games
Rewarded videos have been proving to be a highly effective format that balances retention with monetization and typically turn eCPMs of over $20 in...
GDPR 101 for Mobile Apps or How to Avoid a €20M Fine
Some of our customers started asking us about GDPR, so we created a GDPR Compliance FAQ page to answer most questions. To those of...
3 reasons to track 1st Impression eCPM and not Average eCPM
App Publishers who monetize with ads often face the need to compare between ad-networks. Which one offers stronger monetization? Is the network declining in...
Hiring a Monetization Manager – ROI Formula and Explanation
Many companies ask themselves these days if they should be hiring a Monetization Manager now or wait until it's volume is larger. In this...
7 Advertising Sins That Will Kill Your Mobile App Retention
When integrating ads, one of the biggest concerns is that users might churn away. There is an obvious trade off between the need to...
Top 12 Rewarded Video Ad Networks for Mobile Apps
Video ads are becoming an increasingly important monetization format. Even the biggest app companies are utilizing video ads as part of their mobile app...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...