Yaniv Nizan
Raised in the Kibbutz and reborn in the city, Yaniv is a certified entre-parent-neur. When he’s not busy doing SEO, content marketing, administration, QA, fund raising, customer support… [stop to breathe], you can find Yaniv snowboarding down the slopes of France and hiking with his kids.
Yaniv holds a B.Sc. in Computer Science and Management from Tel Aviv University. He is also an avid blogger and a speaker at industry events. Before SOOMLA, Yaniv co-founded EyeView and INTENTClick.
The Sad Truth About Header Bidding in Mobile
Header bidding created a big buzz in ad-tech spaces and the mobile app eco-system could not stay indifferent to it. There are quite a...
First Impressions are 29% of Impressions in Rewarded Video
About a week ago a friend asked me for a piece of information that should probably interest many others as well. He wanted to...
eCPM of New Users Could Be 2x of Loyal Users
We already wrote here a few times about eCPM decay and some of our tips were also quoted in other places. In this post...
Measuring and Improving Opt-In Ratio with SOOMLA TRACEBACK
One of the areas in which a company can drastically increase ad revenues with a relatively low effort is through the optimization of opt-in...
Viewability 101 and Why MOAT Was Sold for $850M
Last Thursday, the mobile ad-tech space was surprised to hear the news about Oracle buying mobile viewability company MOAT for 850 million dollars ($850M)....
Mobile Attribution 101 + 4 Top Providers Compared + Free Tools
For a while now the business of advertising apps have zoned in to one standard business model - cost per install (or CPI). The...
App Annie’s Top 52 Mobile App Publishers – But Who is Missing
Last month, App Annie released it's annual index of the top App Publishers in the mobile eco system. This is a tradition that App...
Harpan’s Secret Sauce – Why Zynga Paid $42M for 2 Person Company
Some of you might have heard about the recent acquisition of Harpan LLC. by Zynga. Forbes have reported it last week and so have...
New Feature: Who is Advertising in Your App
Today we are super excited to announce a new feature by SOOMLA. It allows app publishers who use in-app ads to see exactly what apps...
The 5Ws (and 1H) of Postbacks for Ad Whales
Before we jump into the topic of postbacks for ad whales, lets first understand what are postbacks and why they are so important for...
MUST READ POSTS
15 Types of Hyper Casual and Arbitrage Games
One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...
Monthly vs. Daily Opt-in for Rewarded Video
One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...
33 Mobile Game Benchmarks and Rules of Thumb
One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...
Q2 2018 Mobile Monetization Benchmark Report is Out!
We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...
Complete Mobile Advertising Glossary – Over 70 Terms Defined
From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...