Yaniv Nizan
The Sad Truth About Header Bidding in Mobile
Header bidding created a big buzz in ad-tech spaces and the mobile app eco-system could not stay indifferent to it. There are quite a...
First Impressions are 29% of Impressions in Rewarded Video
About a week ago a friend asked me for a piece of information that should probably interest many others as well. He wanted to...
eCPM of New Users Could Be 2x of Loyal Users
We already wrote here a few times about eCPM decay and some of our tips were also quoted in other places. In this post...
Measuring and Improving Opt-In Ratio with SOOMLA TRACEBACK
One of the areas in which a company can drastically increase ad revenues with a relatively low effort is through the optimization of opt-in...
Viewability 101 and Why MOAT Was Sold for $850M
Last Thursday, the mobile ad-tech space was surprised to hear the news about Oracle buying mobile viewability company MOAT for 850 million dollars ($850M)....
Mobile Attribution 101 + 4 Top Providers Compared + Free Tools
For a while now the business of advertising apps have zoned in to one standard business model - cost per install (or CPI). The...
App Annie’s Top 52 Mobile App Publishers – But Who is Missing
Last month, App Annie released it's annual index of the top App Publishers in the mobile eco system. This is a tradition that App...
Harpan’s Secret Sauce – Why Zynga Paid $42M for 2 Person Company
Some of you might have heard about the recent acquisition of Harpan LLC. by Zynga. Forbes have reported it last week and so have...
New Feature: Who is Advertising in Your App
Today we are super excited to announce a new feature by SOOMLA. It allows app publishers who use in-app ads to see exactly what apps...
The 5Ws (and 1H) of Postbacks for Ad Whales
Before we jump into the topic of postbacks for ad whales, lets first understand what are postbacks and why they are so important for...