Analytics

Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot

We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%....

Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit

We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

3 Thoughts on Apptopia’s Top Grossing Study

Last week, Apptopia published an interesting study about the apps in the top grossing charts. You can read more about it here. This report...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

Inside SOOMLA: Advertiser Breakdown

In this installation of “Inside SOOMLA", we’re going to show off our “Advertiser Breakdown" screen. In a nutshell, the entire purpose of this...

Inside SOOMLA: Ad Waterfall Analysis

As a marketer for SOOMLA, I’m often disconnected from the customers / potential clients themselves. Much of my time goes towards content writing,...

How Applife’s Rewarded Video Revenue Jumped By 94% In 100 Days With SOOMLA’s Insight...

One of the great benefits afforded to our clients, is our tailored Insight and Monetization Reports that we produce for them on a quarterly...

Japan eCPM Benchmarks Series – Top Advertisers Comparison

We’re back for another installation of Japan’s eCPM Benchmark Series! In the 3rd (and final) part, we’ll be looking to compare the performance...

Japan eCPM Benchmarks Series – Ad Network Performance

In the first part of our Japan eCPM Benchmark series, we kept a fairly broad approach to getting an understanding of how the Japanese...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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