Analytics

Japan eCPM Benchmarks Series – iOS vs Android Breakdown

We’ve received a lot of great feedback based on our recent data report, so we’ve decided to conduct further drill-downs on a country basis....

Industry’s First Monetization Benchmark

We are excited to announce our industry first "Q1 2018: Monetization Benchmarks" report today. This is one of the many industry data reports that...

Playable Ads 101, Best Practices and Top Providers

One of the hot trends in the last 6 months in mobile game marketing has been playable ads. MZ, also known as Machine Zone,...

Data Based Formula – Which Advertisers to Block

One of the oldest debates in the short history of in-app ads have been what advertisers should be blacklisted by publishers. Many companies have...

10 Mistakes that Will Keep Your Ad Revenue Low

Most of the companies I talk with are interested in increasing their ad revenues. For many, increasing ad revenue is critical as they need...

Rewarded Video Ads Strategy for F2P Games

CLARIFICATION: Social Point are not a customer of SOOMLA at the moment Video ads have been taking the mobile industry by storm as the new...

New Loot Box Regulations – What it Means for Mobile Games

About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...

4 Proven Tips for Improving Opt-In Rate – Based on Data

If you have been following the SOOMLA blog, attending mobile game conferences or keeping up with the latest mobile monetization trends in some other...

7 App Monetization Predictions for 2018

As SOOMLA is the 1st company to focus on monetization measurement for mobile apps it only make sense that we will take the lead...

GDPR 101 for Mobile Apps or How to Avoid a €20M Fine

Some of our customers started asking us about GDPR, so we created a GDPR Compliance FAQ page to answer most questions. To those of...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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