Analytics

3 reasons to track 1st Impression eCPM and not average eCPM

3 reasons to track 1st Impression eCPM and not Average eCPM

App Publishers who monetize with ads often face the need to compare between ad-networks. Which one offers stronger monetization? Is the network declining in...

In-App Events That Give You Insights for Your Game’s Performance

No matter what you are looking to achieve, in-app events are a great way to go about getting performance indicators on some of the...
Call App's Jonathan Raveh - Best Ways to Increase Ad LTV

Comparing the Best Ways to Increase Ad LTV

Jonathan Raveh is a mobile monetization expert and the Director of Monetization at CallApp, a world leader in Caller ID & Call Recorder services. One...

First Impressions are 29% of Impressions in Rewarded Video

About a week ago a friend asked me for a piece of information that should probably interest many others as well. He wanted to...
Measuring and optimizing opt in rate in rewarded video

Measuring and Improving Opt-In Ratio with SOOMLA TRACEBACK

One of the areas in which a company can drastically increase ad revenues with a relatively low effort is through the optimization of opt-in...

Viewability 101 and Why MOAT Was Sold for $850M

Last Thursday, the mobile ad-tech space was surprised to hear the news about Oracle buying mobile viewability company MOAT for 850 million dollars ($850M)....
Mobile Attribution 101 - the complete guide. Header banner.

Mobile Attribution 101 + 4 Top Providers Compared + Free Tools

For a while now the business of advertising apps have zoned in to one standard business model - cost per install (or CPI). The...

The 5Ws (and 1H) of Postbacks for Ad Whales

Before we jump into the topic of postbacks for ad whales, lets first understand what are postbacks and why they are so important for...

Lies, ROAS lies and Statistics

There is a simple idea at the core of most mobile marketing campaigns these days - if you spend $x on some marketing activity...
Ad revenue concentration hero image with chart and text

Ad Revenue Concentration Research Showing 20/80 Rule Applies

We are happy to report some interesting data points we recently looked at. The goal was to understand how concentrated ad revenue really is....

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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