Analytics

Reward Abusers and Heavy App Downloaders

As the market adopts TRACEBACK technology we are learning new things about how users interact with ads. This allows us to classify users into...

Podcast – Analytics and Data in Ad Monetization

This is a recent interview I gave at Cranberry Radio. I'm talking about the following topics: The role of unbiased measurement companies on the advertiser...

4 A/B Testing Tools to Improve Your App Page Converstions

This is a guest post by Natalia Yakavenka from SplitMetrics Ask any mobile marketer what is the best way to optimize conversion rates for your...

Test Yourself – How Data Driven Your Game Really Is? (Quiz)

We all believe we make rational decision based on quantitative data. In reality, there are many biases that we are not even aware of....

App Monetization Done Right – A/B Testing Ads

A/B testing has been an integral part of marketer toolbox for a good reason - it takes a great deal of the guess work...

Improved LTV Model Based on Readers Feedback

In previous blog posts I posted 6 different LTV calculators and received a lot of feedback about the LTV models. Turns out game publishers found...

Kongregate: Double Your Traffic by Tracing Ad LTV

I recently came across a fantastic post by Jeff Gurian. Those of you who don't know Jeff, he is the Director of Marketing at...

The Biggest Mistake in Ad LTV Calculations

Recently I became aware of game publishers that implemented an in-house solution for Ad LTV tracing but were doing a huge mistake in how...

What Are “Ad Whales” and Why Create Lookalikes of Them

Targeting lookalikes of your best users has been the easiest and most effective way spend mobile ad budgets since Facebook first introduced the feature...

5 Things You didn’t Know about LTV in Mobile Games

You might have heard some industry experts talk about LTV (life time value) and how important it is. Here are 5 things even some...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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