Announcements

Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot

We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%....

Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit

We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Hyper Casual Games – Thoughts about Voodoo and Gram Deals

Towards the end of May, the mobile game industry received news about 2 mega deals in 2 consecutive days. First it was Voodoo that...

MAU Vegas 2018 Ultimate Attendee List

MAU Grow is in a few days and we're excited to be attending. Based in Vegas, MAU Grow is considered to be the world's...

Ultimate GDC Spreadsheet with 715 Companies

GDC is next week and we can’t be more excited. The San Francisco based Game Developer Conference is the biggest event of the year...

Industry’s First Monetization Benchmark

We are excited to announce our industry first "Q1 2018: Monetization Benchmarks" report today. This is one of the many industry data reports that...

New Loot Box Regulations – What it Means for Mobile Games

About 3 weeks ago on December 21st, Apple added a small term to it’s T&C for app publishers. Apps offering “loot boxes” or other...

GDPR 101 for Mobile Apps or How to Avoid a €20M Fine

Some of our customers started asking us about GDPR, so we created a GDPR Compliance FAQ page to answer most questions. To those of...

New Feature: Who is Advertising in Your App

Today we are super excited to announce a new feature by SOOMLA. It allows app publishers who use in-app ads to see exactly what apps...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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