App Monetization

Playable Ads 101, Best Practices and Top Providers

One of the hot trends in the last 6 months in mobile game marketing has been playable ads. MZ, also known as Machine Zone,...

Data Based Formula – Which Advertisers to Block

One of the oldest debates in the short history of in-app ads have been what advertisers should be blacklisted by publishers. Many companies have...

Gazeus – Measuring Ads Allowed Us to Save 66% of Our Budget

At SOOMLA we are always advocating being more data driven when it comes to mobile app monetization. This way we are happy whenever we...

10 Mistakes that Will Keep Your Ad Revenue Low

Most of the companies I talk with are interested in increasing their ad revenues. For many, increasing ad revenue is critical as they need...

Rewarded Video Ads Strategy for F2P Games

CLARIFICATION: Social Point are not a customer of SOOMLA at the moment Video ads have been taking the mobile industry by storm as the new...

4 Proven Tips for Improving Opt-In Rate – Based on Data

If you have been following the SOOMLA blog, attending mobile game conferences or keeping up with the latest mobile monetization trends in some other...

7 App Monetization Predictions for 2018

As SOOMLA is the 1st company to focus on monetization measurement for mobile apps it only make sense that we will take the lead...
Top 7 incentives using video ads in your app!

Top 7 Incentives for Video Ads in Mobile Games

Rewarded videos have been proving to be a highly effective format that balances retention with monetization and typically turn eCPMs of over $20 in...

SOOMLA Webinar # 1 – Lotum Case Study

This week we ran our very first webinar at SOOMLA, in an effort to give a bit more visibility and break down to our...

The Q4 – 2017 Ads and Churn Case Study Is Out

We are excited to announce our new "Ads and Churn Case Study with Lotum" report today. This is one of the many industry data...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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