App Monetization

5 Ways to Lose Money by not Attributing Ad Revenue

If your company is making a significant amount of ad revenue it should consider attributing this revenue to users, cohorts, and sources. You might...

3 Reasons Why Your Ad Mediation is Broken

In today's mobile app ecosystem, ad mediation became the standard for any app company who is doing more than $10K a month from in-app...

Boosting Your App Ad Revenue with CPM Commitments

Many app publishers today are utilizing in-app advertising to monetize their apps. This article teaches how to secure fixed CPM commitments from ad-networks and...

Increase Rewarded Video Revenue by Mastering Opt-In Ratio

Rewarded Video is a big trend these days in mobile games. For many games the video revenue has become the main source of income....

App Revenue Going Up and Down – Why?

Thomas is an app developer who monetizes his revenue through mobile ads. He sees his app revenue going up and down and comes to...

Ad Mediation, SSP and Ad Server – What’s the Difference?

The world of monetizing your app through ads is becoming more and more complex and many terms get thrown into the air: DSP, SSP,...

Ad-supported Apps get ROI and LTV Wrong 98% of the Time

If you have been following the mobile app ecosystem closely you know that there are more and more apps that are relaying on advertising...

Why Should You Calculate LTV (Lifetime Value)

We already covered the how, who and when of calculating LTV (lifetime value). This post is about the Why. It should have probably been...

Rewarded Video Ads – The Publisher Payout Fallacy

Video advertising is hot in the mobile app ecosystem today. Everyone is talking about it and many app developers are doing it. Even more...

Mobile Ad Networks Comparison Spreadsheet

A few months ago we did a post called top 20 mobile ad networks that became very popular. This post describes each network in...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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