App Monetization

71 Percent of Players Prefer Video Ads According to Unity

We all know that Video is one of the biggest trends of the last years in mobile gaming. Now there is a study that...

LTV by Modeling Revenue Function with a Spreadsheet

This is the 6th section in a series of 6 posts. Here is a summary post explaining all the different methods. In section 5 we modeled the...

CLV by Modeling Retention Function with a Spreadsheet

This is the 5th section in a series of 6 posts. Here is a summary post explaining all the different methods. In sections 1-4 we relied...

Segment LTV by Partial Data from Other Segment

This is the 4th post in a series of 6 posts. Here is a summary post explaining all the different calculators. The method explained in the...

More Ads in Mobile Games – Trends from Casual Connect Amsterdam

Last February I had the pleasure to MC one of the most interesting tracks at Casual Connect Amsterdam. The lectures in the track clearly...

6 CLV (LTV) Calculators for Mobile Apps

One of the biggest challenges for mobile app developers is to figure out their LTV. Quick search on Google will give you multiple results....

LTV Calculator – The Naive method

This is the 1st post in a series of 6 posts. Here is a summary post explaining all the different calculators. The customer LTV calculation method...

CLV Calculation by Modeling Lifetime Function

This is the 2nd part in a series of 6 posts. Here is a summary post explaining all the different calculators. The naive calculator explained in the...
Secrets of ad network revenue, blue flashlight casting a light on ad revenue

Top 5 Secrets of Mobile Ad Network Payout

This is a topic I'm sitting on for quite a while. For about 8 years I was part of the Ad-tech industry so I...
ecpm Fluctuating

Why your eCPM is Fluctuating

I recently came across this question in the Vungle support forums: "Why is my eCPM/revenue fluctuating so much day by day when I am serving...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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