Announcement, Events, Marketing

We've got the ultimate spreadsheet containing 715 companies who are attending GDC in San Fran this year.  Want to take a peak?

GDC is next week and we can’t be more excited. The San Francisco based Game Developer Conference is the biggest event of the year for mobile game developers around the world and attracts some of the biggest names in the industry for the entire week. The conference has many satellite events, mixers, dinners and parties. The biggest satellite event is Game Connection America which is more focused on business transactions and brands itself as the “deal making summit”.

Who is coming?

With so many things going around it’s easy to get lost so we wanted to offer a quick way to know what companies and people will be there. In the spreadsheet below you can find a list of 715 companies that will be at GDC or one of the satelite event. For some of them, the spreadsheet also includes the names and titles of the attendees.

Downloading, Copying and Editing this Spreadsheet

Here is a direct link to the spreadsheet.

You can download this Spreadsheet or copy to your own Google Drive from the file menu once you open it. Please do not use the “Request Access” option as we will not approve those.

You can also download an Excel version here.

If your company is not in there and you want to add yourself to the list, simply email us to scottie [at] soomla [dot] com. We will be happy to add you.

Of course, SOOMLA will be there too so if you want to meet – drop us a line to scottie [at] soomla [dot] com.

How to connect with other companies

GDC does offer a meeting system but it’s not considered a very good one. On top of that, most of the people who are coming to the event will not actually be buying a ticket to GDC. This is why the spreadsheet is even more important. To connect with some of these companies we recommend these 3 ways:

  • Game Connection – the ticket is a bit expensive but this is the most effective way to generate meetings during GDC week.
  • GDC Meet to Match – system to arrange and request meetings to registered attendees.
  • Linkedin – simply send people connection requests and ask for a meeting


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Announcement, Events

Calling all indie developers:

Let’s talk dataSoombot-Conference-MGF

SOOMLA is attending MGF Asia in Hong Kong April 8th-9th, and we’d love to meet you there. We’re here to explore the Asian market and its influences in today’s gaming industry. We’re also currently developing the most innovative community data platform, which allows day-zero prediction for new users, and we want to tell you more!

Meet us there

Meet Yaniv at MGF Asia in Hong Kong, tweet him at @soomla, or drop him an email at

Can’t wait to see you there!

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Events, Industry News, Research

e3Gaming and technology conferences are a great place for consumers and enthusiasts to come and get a sneak peak on what’s cooking in the near future. It’s also an instrument for developers and companies alike to showcase the results of hard work and get the much needed media exposure.

Just like everyone else, these technology conferences also live off sponsorship deals, often agreed with various game and software development studios. But just how big are the marketing budgets of such companies? How much are they willing to spend on a conference that promotes not only them, but also everyone else participating, including their competitors?

Getting the big picture

We tried to get a general image on the sponsorship deals, as well as who are the biggest spenders in the gaming and technology industry. We looked not only at some past conferences around the globe, but at future ones too, trying to understand who supports which conference, over a one year period (from late 2014 until late 2015) and to what extent.

As the results started coming in, we found that Unity, AdColony, and StartApp were the biggest spenders.

Unity was the only company with more than $100,000 spent, where both AdColony and StartApp spent more than $60,000 on various conferences. Even though there are events that haven’t disclosed the pricing of sponsorship deals, using only publicly available data, Unity spent a total of $135,000 over a one year period. With five conferences supported, Unity was also the most frequent sponsor, where AppsFlyer, StartApp and AdColony supported four.

Biggest events

The popularity of conferences can also be measured by the number of high paying sponsors willing to participate.

With such statistics, it’s plain to see that Casual Connect’s Amsterdam event (4-6 February 2015) was the biggest conference so far, attracting dozens of companies and having the biggest number of platinum sponsors (seven), out of 20 companies observed. Casual Connect’s San Francisco conference, planned for August 2015, comes as second best, with five companies willing to support the venue with platinum sponsorship deals.

Below is the table of top ten spenders in terms of marketing budget and the number of conferences attended. It’s important to notice that not all events share the prices for sponsorships, which is why these numbers are a (close) estimate.

Company Name Conferences Attended Estimated Minimum Conference Budget
 Unity Logo Unity 5 $132,500
 AdColony_Logo AdColony 4 $62,000
 StartApp_Logo StartApp 4 $60,000
 Admob_Logo AdMob 2 $50,000
 Supersonic_Logo Supersonic Ads 2 $34,000
 Appsflyer_Logo AppsFlyer 4 $33,000
 Tune_Logo TUNE 2 $27,000
 NativeX_Logo NativeX 2 $24,000
 PaymentWall_Logo PaymentWall 2 $22,000
 Mopub_Logo MoPub 2 $22,000

Getting the data

In order to get the bigger picture on the spending in this industry, we had a look at some of the biggest, as well as smaller conferences all around the world. We looked at how many sponsors they had, how the sponsorship tiers have been established, and how much each tier costs.

Most of these events have a pdf price list file with different sponsorship tiers and prices for each tier, available for download at their website. So, for starters, we looked at five Casual Connect events.

Even though every conference has the same pricing method (Platinum, Gold, Silver and Bronze sponsorship deals), every conference has a different pricing.

The Belgrade event, which took place in November 2014, had a four-tier system: Platinum ($15,000), Gold ($6,000), Silver ($3,500), and Bronze ($2,000). The Amsterdam event was more expensive: Platinum was €20,000, Gold €10,000, Silver €3,500, and Bronze was €2,500.

Next one up will be in Singapore in May, and its prices match Belgrade ($15K, $6K, $3.5K, $2K). The Casual Connect event in San Francisco will take place in August, and in order to become a Platinum sponsor, each company must pay $30,000. Gold is $12,000, Silver is $5,000, and Bronze $3,000.

The Tel Aviv event, planned for fall of 2015, has no data yet.

The PGConnects conference in London, which took place in January 2015, had a three-tier system: Platinum ($40,000), Gold ($16,000), and Silver ($8,000).

The Winter Nights mobile game conference, taking place in February 2015 in St. Petersburg, Russia, is one of the most expensive conferences. It is organised on four tiers: Diamond ($50,000), Platinum ($15,000), Gold (10,000), and Silver ($5,000).

Aside from these conferences, we also analyzed the Game Developers Conference (GDC) in San Francisco and Cologne, the GlobalMGF (Mobile Games Forum) events in Asia (Hong Kong), and Europe (London), all of which decided not to publicly display the prices of their sponsorship deals.

The Global Mobile Internet Conferences in the Silicon Valley, Bangalore and Beijing had very little or none information about their sponsors on their respective websites, and when reached out to, decided not to reply.

The biggest gaming show, The Electronic Entertainment Expo in Los Angeles, has a list of sponsors, but no prices.

Crunching the numbers

We looked at a total of ten conferences, spanning from November 2014 to November 2015, and every one of them has tens, some twenty and more sponsors.

We tried not to get lost in the forest of sponsors, so we focused on 20 companies we thought were the most relevant and / or most present in the monetization landscape of the mobile gaming industry.  So we paid special attention to Chartboost, Appsflyer, StartApp, TUNE, AdMob, NativeX, Vungle, RevMob, HeyZap, Flurry, AdColony, Unity, Playhaven, TapJoy, Supersonic Ads, SponsorPay, NextPeer, MoPub, PaymentWall, Inneractive and Fortumo.

Unlike Unity, AdColony and StartApp, which are fairly present in the world of conferences, companies like Inneractive, Playhaven, Flurry, or HeyZap have not been seen as sponsors at any of the examined conferences.  It’s very important to stress that these numbers might not represent the exact budgets of the companies involved, nor the exact prices of different sponsorship deals.  The numbers and data presented here are based on publicly available information and represent non-confirmed, estimation-only budgets.

The source data we collected is available in this Google Spreadsheet.

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Can you smell what SOOMLA is cooking?

Let’s talk analyticsConference_Bot.PNG

Indie developers everywhere,

SOOMLA will be, just as last year, attending GDC and Game Connection 2015 in San Francisco this March, and we’d love to meet you there. There’s something new cooking on the SOOMLA stove that we’d love to talk to you about. We’re very excited to tell you that we’re currently developing the most innovative community analytics system ever, one which shows comparative benchmark data across multiple games, and we can’t wait to tell you more!

Come chat with us about our open source framework

Besides, we’re confident that all indie developers need a community to succeed, and we want to be part of that success. We’ve built our community based on open source code and welcome you in as well.  We’d love to meet with you in person and talk to you about your plans and ideas, as well as give you an insight on our ideas and where we want the SOOMLA open source framework to go.

We take great pride in your success, because with you – we too are successful.

Tell us about your games

If you want to meet with us at the GDC and Game Connection in San Francisco, tweet us at @soomla, or send us an email at: or

Looking forward to seeing you there!

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Events, Game Design

(1200x600) Getting Organic Installs

Back in July I gave a session at the Casual Connect Conference in San Francisco. The talk was about designing games with virality in mind to maximize the amount of installs the game gets from online sharing and rating as well as from offline word of mouth.

After getting a lot of positive feedback about the session, I decided it’s worth sharing it here with you.

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Back in May I attended Casual Connect in Singapore and had the opportunity to hear some great sessions. To those of you who missed the event Casual Connect records all the sessions so you can see the recorded sessions. Below you can find my 4 favorite lectures. If you enjoy them, feel free to check my sessions from the last 2 casual connects (Making addictive games and Why Publishing is Broken). I received very good feedback about them.

Game publishing and distribution – “publishers are like insurance agencies”

This panel with Chris Natsuume, Ian Gregory and Juan Gril and is moderated by Yan Marchal. Those of you who met Chris knows that he is a really good story teller and is very opinionated about the role of game publishers. These 4 highly experienced individuals are telling it as it is about what it means to be a self published studio. Fun to watch and informative.

Getting organic downloads by gaming the App Store rating algorithm

One of the things that sets successful studios from the rest is that they treat game making as a business and a part of that is understanding what your customers are looking for. In the most literal way, Gabriel shows his recipe for identifying user search trends and making games that actually cater to those searches. This is a lessons you don’t want to miss.

Analyzing and optimizing your game

Momchil is the CEO and co-founder of Leanplum – an analytics platform with some really advanced features like A/B testing and retroactive funnels. In this lecture he shares tips about what their customers are optimizing in their games and how analytics and optimization can help developers reach success by adopting a scientific approach to game making.

What top earners do that the rest of games don’t

Wouldn’t you like to know what sets the top earners apart from the rest of the games. Peter from Amazon aggregated piles of data from their servers to deliver some really interesting conclusion about monetizing games with in-app purchases.
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Announcement, Events

Next week, I’m giving a session at Casual Connect in San Francisco. For those if you who can’t make it to the conference – I’m going to share a link to the recorded session as as the conference team uploads it to YouTube. For those of you who are coming, feel free to check the slides in advance and even download them.

I’m going to talk about 3 key elements of getting more social interaction:

  • Designing game narrative around virality
  • Choosing the best timing to pop the question
  • Making the sharing flow as smooth as possible

The session will take place at the Franciscan Ballroom in the 2nd floor and will start at 3:30pm on Wednesday, July 23rd. It’s part of the Game Design track. Here is a link to the conference agenda and more details.

Hope to see all of you there.

Here are links to previous lectures I gave at Casual Connect:

  • Why publishing is broken and how we can fix it – Watch Video
  • How to make addictive games – Watch Video
  • The perfect store – how to engage users in your game store – Watch Video



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Lets meet and talk about the SOOMLA framework and how it can work for you. soombot is coming to gamelab barcelona and would like to meet indie game developers and discuss the future of soomla open source framework

Meet Us To See the Impact of Our Open Source Framework

The Soombot and his gang are coming to Gamelab Barcelona and want to meet you. If you’re an enthusiast indie and you want to learn more about SOOMLA and how indies can achieve more together, we’ll be there to answer all your questions. Your feedback is crucial to the success of yourself and others using the SOOMLA open source framework.

Connect With Us and Tell Us About Your Games

We’re going to be at Gamelab 2014 in Barcelona. If you want to meet us you’re more than welcome to email us at: See you there 🙂


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No meeting is like a personal meeting!

soombot is coming to casual connect and would like to meet indie game developers and discuss the future of soomla open source framework

Meet Us To See the Impact of Our Open Source Framework

The Soombot and his gang are coming to Casual Connect Singapore and want to meet you. If you’re an enthusiast indie and you want to learn more about SOOMLA and its plans for the future, we’ll be there to answer all your questions. We want to learn more about your studio. Your feedback is crucial to the success of yourself and others using the SOOMLA open source framework.

Connect With Us and Tell Us About Your Games

We’re going to be at Casual Connect 2014 in Singapore. If you want to meet us you’re more than welcome to email us at:

See you there 🙂

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Casual Connect Amsterdam is about a month behind us now. It was a really great experience for us at SOOMLA. This is the third time we are attending Casual Connect, the 2nd time I’m a speaker at the event and also the second time we are volunteering to help.

Reasons for Volunteering at Conferences

Why did we volunteer to help at the indie game showcase?

There are quite a few people who found it odd that I’m volunteering at the conference. In fact, I’m the only speaker who asked to also volunteer according to the guys at Casual Connect, so I guess it is a bit unusual. For us at SOOMLA volunteering is almost a no brainer. SOOMLA is an open source company and so contribution, sharing work with the community and helping indie game developers out is a second nature.

However, it was such a great experience that I think more startups should at least try it. I’ll focus on my experience and try to share as much as I can. Generalizing my experience would make it mostly relevant to developer focused companies but the same principals could easily apply for companies with other target audience.

What does volunteering mean?

My volunteering experience is with the Indie Showcase at Casual Connect. The volunteering included arriving a day early to brief and help set things up. The main task was helping the indie developers to showcase their games. Making sure their game demos are functioning as planned, learning about their games and helping with demos. In other words, act like you are on the developers’ team.

Is it embarrassing in any way?

One of the things that I was most concerned about is how to save face. What would people think about me if they know I’m a volunteer? Well, like with many other things in life I discovered that the demons were mostly mine and most people don’t care. Of course, I didn’t know that at the beginning and I stressed out enough to prepare some canned responses. Being both a speaker and a volunteer made it clear that I’m not volunteering to save the price of the ticket so part of my canned responses were focused on emphasizing that I’m also a speaker. Other responses I prepared for myself were around being an open source company and wanting to establish a culture of contribution. However, most people didn’t detect that we weren’t regular attendees and the ones that did figure out we have some role in the organization of the event though we are simply part of the staff.

Having a role breaks the ice and makes interactions meaningfulVolunteering at the casual connect event allows for meaningful interactions with mobile game developers.

One thing I liked the first time I volunteered is that it forced me to engage in conversations with other people. Sometimes, coming to a new event as an outsider is not easy because a lot of the people already know each other. Being part of the group of volunteers means that you already know a few people when the first day of the conference arrives. Moreover, the Indie showcase volunteers’ role is to engage in conversations with game developers so you have no doubts when you randomly start conversation with people. Finally, when you do talk to indie game developers, you are helping them out – the chances of them remembering you from all the people they meet is 10 times higher.

Getting backstage access helps you prepare

As part of the event operation you get to know the event team. This is a huge asset down the line as you want to become a speaker, do something extraordinary that will get you remembered or simply get introduced to someone. At the last casual connect, we handed out SOOMLA t-shirts – having a place to store them really helped. At a show before that, I was able to get a mailing list of all the indie game developer simply by knowing who to ask.

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SOOMLA - An In-app Purchase Store and Virtual Goods Economy Solution for Mobile Game Developers of Free to Play Games