Fun Stuff

App Revenue Going Up and Down – Why?

Thomas is an app developer who monetizes his revenue through mobile ads. He sees his app revenue going up and down and comes to...

Quiz: Guess the Game By It’s Avatar

Fun quiz for Friday. Match the avatar to it's original mobile app and guess the game they belong to. Lets see how many of...

Quiz Friday – Guess the Soombot

Soombot is our mascot. He's a robot with programming super powers that can transform into many different objects, shapes and people. We keep action...

How to Turn a Boring Team Meeting into Fun

There seems to be a general acknowledgment that it can be, at times, difficult to keep morale and motivation up in an office. It's...

SOOMLA’s August Community Rockstar of the Month

August Rockstar - Durvesh Naik Our next Rockstar of the Month post takes us to India. There, we meet Durvesh Naik, a passionate gamer and a motivated...

Soomla’s July Community Rockstar of the Month

July Rockstar - Čeněk Štrichel This time around we're going to the Czech Republic in Europe. There sits Čeněk Štrichel, developing games for both Android and iOS....

Top 10 Unity Games Ever Made

Recently we published our first ever Unity infographic, where we showcased some information regarding the transformation of Unity, a once "garage startup", into the...
Unity Infographic - The SOOMLA Blog

Unity Infographic

Unity is a curious company. What started from a 3-person garage stint for Mac game development has grown over 10 years to become a game...

From Corporate to Awesome

After working one year at a major corporate here in Israel, I can say one thing, it's not for me, at least not right...

Congratulations … SOOMLA is 2 years young!

SOOMLA is 2 years young. It might sound like a long time but we felt it just went by in a 2 seconds. We started 2 years...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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SOOMLA Resources and Reports