Fun Stuff

5 Must Watch Lecture Videos from Casual Connect Europe

Casual Connect is one of my favorite conferences in the gaming industry. It's casual and fun but still provides great opportunities for connecting with...

Soombot Going Social in Different Sizes

This week we started a project to update all our social media pages with new backgrounds. After some thinking we came up with a...

Best Indie Game Dev Tweets of the Week

As in every week, we pick up the best tweets so you can catch up on the news from the last week. Always wanted to...
Twitter news for game devs

Best Indie Game Dev Tweets of the Week #2

Following the success of last week's best tweets list we are continuing this habit of summarizing the indie game development news of the week....

Should You Believe in God and Advisory Board Equity

One of our consultants in SOOMLA is a Philosophy Phd. and he recently pointed me to an interesting argument made by Pascal, the 17th...

Welcome Fedor Shubin – Our Turbo Hacker from Moscow

SOOMLA is excited to welcome Fedor Shubin on board. Fedor is a wizard of mobile solutions. Born in freezing Siberia, he keeps his body warm...

2013 Reflections – IAP Explodes and More

Startup life doesn't leave a lot of time for reflections, you need to keep moving forward at full speed. However, the little time I...

Playoffs are Here – Guess why Soombot is so Happy?

I guess you didn't know this about our Soombot, he is a die hard Eagles fan. He has been tailgating outside Lincoln Field for...

Santa meets SOOMLA

The holiday season is here!  We'd like to wish all of our users and players world-wide a merry Christmas and a prosperous new year....

Life Hacking Tips – Sleeping on an Airplane and Killing it the Day After

In the last 2 months I've flown 6 times over the Atlantic and 4 times coast to coast. This was not the kind of...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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