Fun Stuff

Tel Aviv: Founding your startup on a bicycle

I've been famed among my friends to endlessly praise and tout Tel Aviv as an awesome city to live in.  What I'd like to...

Soombot Gets a New Look and Role

We have some exciting news to share today. As SOOMLA is at the intersection of technology, UX and games, we are constantly thinking how...

Apple Settles Parents Claim – Who Wins?

Apple's settlement is a Lose-Lose for both parents and Apple and it will certainly hurt Developers. At least someone walks out of the situation...

Soomla is Hitting the Slopes

Early rising Soomla team on its way to off-pist off-site.

SOOMLA’s New Office Location

Panoramic view from our new location on a stormy day  
video

StartTWS Finalist – SOOMLA Is

SOOMLA was the youngest Startup to have made it to the finals of the StartTWS Startup competition. And here is the Video:  

Why SOOMLA Why Now

I thought what would be a good first post. We started The SOOMLA Project about 3 months ago and tons of stuff have happened...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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