Game Design

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Inside SOOMLA: Advertiser Breakdown

In this installation of “Inside SOOMLA", we’re going to show off our “Advertiser Breakdown" screen. In a nutshell, the entire purpose of this...

How Applife’s Rewarded Video Revenue Jumped By 94% In 100 Days With SOOMLA’s Insight...

One of the great benefits afforded to our clients, is our tailored Insight and Monetization Reports that we produce for them on a quarterly...

Japan eCPM Benchmarks Series – Top Advertisers Comparison

We’re back for another installation of Japan’s eCPM Benchmark Series! In the 3rd (and final) part, we’ll be looking to compare the performance...

Japan eCPM Benchmarks Series – Ad Network Performance

In the first part of our Japan eCPM Benchmark series, we kept a fairly broad approach to getting an understanding of how the Japanese...

Japan eCPM Benchmarks Series – iOS vs Android Breakdown

We’ve received a lot of great feedback based on our recent data report, so we’ve decided to conduct further drill-downs on a country basis....

Playable Ads 101, Best Practices and Top Providers

One of the hot trends in the last 6 months in mobile game marketing has been playable ads. MZ, also known as Machine Zone,...

4 Proven Tips for Improving Opt-In Rate – Based on Data

If you have been following the SOOMLA blog, attending mobile game conferences or keeping up with the latest mobile monetization trends in some other...

Tutorials in Match 3 Games – Time to Kill Them?

If you downloaded a match 3 game recently you might have noticed that the first few levels are guiding you how to play the...

Pokemons and Walking Deads – Leveraging IP in a Mobile Game

Pokemon Go was a huge success partly because it was using very strong IP. They were not the first and certainly not the last....
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MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

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One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

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Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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