Industry Forecasts

Predictions for App Monetization in 2019 – SOOMLA

Here at SOOMLA, we are highly interested in measuring monetization in mobile apps. That’s why we love looking at trends under a magnifying glass,...

7 App Monetization Predictions for 2018

As SOOMLA is the 1st company to focus on monetization measurement for mobile apps it only make sense that we will take the lead...

Harpan’s Secret Sauce – Why Zynga Paid $42M for 2 Person Company

Some of you might have heard about the recent acquisition of Harpan LLC. by Zynga. Forbes have reported it last week and so have...

App Annie: View to Play is Here to Stay

Last November, while most of us were already preparing for the holidays, AppAnnie released a very interesting report that might have gone unnoticed by...

CPI Increase Is Here to Stay – Your App Better Adapt or Die

If you have been marketing your app long enough you must have noticed a CPI increase. Getting users to install your app used to cost...

What Can We Learn from Zynga’s Financial Reports

One of the things I learned a while ago but was recently reminded of by one of our advisors is that you can learn...

How Much Do Apps spend on CPI Campaigns

About 2 weeks ago a friend asked me how much do app companies spend on getting app installs - what's the average cost per...

The Future of Mobile Game Ads in China

My Learnings from China Joy Last week I attended a huge conference in Shanghai called China Joy. It was fascinating and awesome and like everything...

Top 10 Mobile Game Data Reports

User retention, user behavior, ad networks, the list goes on and on. Developers want solid user retention and acquisition. For that, you will need...

Making a Game Cost $5 – How Low Can we Go?

I recently came across an interesting item on Fiverr: "I will create a Flappy Bird clone for you with your theme for $5". Apparently,...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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