Industry Forecasts

Why Game Publishing is Broken and How We Can Fix It – Together!

I recently gave a session at Casual Connect Singapore about game publishing. If you missed it, you can see it here. Game publishing used to...

2013 Reflections – IAP Explodes and More

Startup life doesn't leave a lot of time for reflections, you need to keep moving forward at full speed. However, the little time I...

The Future of Mobile Game Advertising – 7 Predictions

Let's start with the elephant in the room - predicting the future is a funky business. Don't trust anyone that tells you he knows what...

In-App Purchase Revenues Projected to Reach $36B According to Latest Report by Gartner

We love hearing good news about the In-App Purchase market growing bigger so we were very excited to hear about the new research from Gartner . For...

Indie Game Developers vs. Gaming Giants – Who’s Winning?

As a company who strongly believe in the democratization of mobile game development we are constantly looking for signs that indie developers are winning....

"In App Purchase Store" in Google Search Trends

We were excited to realize that more and more game developers are looking for a off the shelf store-front solution for their mobile game....

Choosing Funding for Your Mobile Game – Publisher vs. Venture Captial

There has been a lot of talk recently about game funding. On one hand, venture capital firms still have bad taste from seeing giants...

Unity 4.1 Supports Air Play – Brings Dual Screen Games Closer

I don’t know about you but every time I hear about the possibility of using my iPhone or android device as a game controller...

Amazon’s Global Coin – Smart Move or Doomed to Fail

Amazon recently announced the launch of a global coin allowing game developers for the kindle fire to recognize it as a form of payment...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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