Industry News

Viewability 101 and Why MOAT Was Sold for $850M

Last Thursday, the mobile ad-tech space was surprised to hear the news about Oracle buying mobile viewability company MOAT for 850 million dollars ($850M)....
Facebook is the app publisher to top App Annie's top 52 mobile app publishers

App Annie’s Top 52 Mobile App Publishers – But Who is Missing

Last month, App Annie released it's annual index of the top App Publishers in the mobile eco system. This is a tradition that App...

Harpan’s Secret Sauce – Why Zynga Paid $42M for 2 Person Company

Some of you might have heard about the recent acquisition of Harpan LLC. by Zynga. Forbes have reported it last week and so have...

Apple’s Master Plan for Search Ads

About a week ago, Apple launched it's Search Ads platform into existence and there are many app publishers who are trying different tactics to...

Apple Search Ads Launching Today – 3 Immediate Actions to Take

In the last WWDC, Apple announced that they will be launching Search Ads into the App Store in one of the biggest changes since...
Header image - new breed of companies get 7 funding deals in 2 months

New Breed of Games gets 7 Funding and M&A Deals in 2 months

In a previous post we presented 3 case studies starring a new breed of game companies. Companies who are both publishers and advertisers at...

The 10 best tech companies to work for in America

The ranking is based on high job satisfaction, low job stress, ability to telecommute, high job meaning, experienced median pay (for employees with at...
Machine zone logo 2 swords and shield with MZ on top

3 Reasons Why Machine Zone (MZ) Should Stick to Games

In a recent news release, Machine Zone, developer of Game of War and Mobile Strike announced that they are rebranding as MZ and will...
Zynga ship is landing in tel-aviv and looking for Israeli companies to onboard

5 Companies Zynga Should Consider as Acquisition Targets in Tel-Aviv

It was recently published in some of the Israeli tech publications that Zynga intends to buy a studio in Tel-Aviv. Mark Pincus himself was...

The Future of Mobile Game Ads in China

My Learnings from China Joy Last week I attended a huge conference in Shanghai called China Joy. It was fascinating and awesome and like everything...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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