Infographic

Ad Viewer of January Generates $53 at $2.66 ARPDAU

This is the 3rd post in the series. The ad viewer of January is a user who made his app publisher very happy by...

Ad Viewer of December Generates $52 at $132 eCPM for Publisher

We are continuing the series of Ad Viewer of the month that we started last month. This type of analysis is one of the...

Customer Lifetime Value (CLV) Infographic

While this case study is not about mobile apps most of the principles still apply. KissMetrics did a great job of bringing the information...

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The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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