Marketing

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

The Best Mobile Gaming Conference To Attend And Why – Our Top Picks

Every quarter, there are about a dozen, if not more, conferences that fall under the umbrella of mobile gaming / marketing / growth /...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

Inside SOOMLA: Ad Waterfall Analysis

As a marketer for SOOMLA, I’m often disconnected from the customers / potential clients themselves. Much of my time goes towards content writing,...

MAU Vegas 2018 Ultimate Attendee List

MAU Grow is in a few days and we're excited to be attending. Based in Vegas, MAU Grow is considered to be the world's...

Ultimate GDC Spreadsheet with 715 Companies

GDC is next week and we can’t be more excited. The San Francisco based Game Developer Conference is the biggest event of the year...

The 5Ws (and 1H) of Postbacks for Ad Whales

Before we jump into the topic of postbacks for ad whales, lets first understand what are postbacks and why they are so important for...

BAAS vs. Push Service – What’s Better?

Disclaimer: There is no universal remedy for every single purpose: you have to see what aims you pursue and how exactly a push provider...
Singular ROI Index symbol with a banner saying best ad networks over a blue background

Singular’s ROAS Index – Which Ad-Networks Drive ROI

About a week ago Singular released a very interesting study ranking different traffic sources or user acquisition channels according to how much return on...

Lies, ROAS lies and Statistics

There is a simple idea at the core of most mobile marketing campaigns these days - if you spend $x on some marketing activity...
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The 15 types of hyper casual and arbitrage games for mobile apps

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Complete Mobile Advertising Glossary – Over 70 Terms Defined

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