Marketing

CPI Increase Is Here to Stay – Your App Better Adapt or Die

If you have been marketing your app long enough you must have noticed a CPI increase. Getting users to install your app used to cost...

Profiling Ad Whales – Demographics, Interests and Behavior

Earlier this year we introduced the concept of Ad Whales. These are the users who are generating the most amount of revenue from advertising...

4 A/B Testing Tools to Improve Your App Page Converstions

This is a guest post by Natalia Yakavenka from SplitMetrics Ask any mobile marketer what is the best way to optimize conversion rates for your...

Apple’s Master Plan for Search Ads

About a week ago, Apple launched it's Search Ads platform into existence and there are many app publishers who are trying different tactics to...

Apple Search Ads Launching Today – 3 Immediate Actions to Take

In the last WWDC, Apple announced that they will be launching Search Ads into the App Store in one of the biggest changes since...

Pokemons and Walking Deads – Leveraging IP in a Mobile Game

Pokemon Go was a huge success partly because it was using very strong IP. They were not the first and certainly not the last....

Practical Way to Protect your Whitelists and Blacklists from Leaking

About a week ago I received a question from a friend and I thought the answer could be useful for a few others as...
How we got 8500 apps to install our SDK. Tips for marketing your SDK.

How We Got 8,500 Apps to Install our SDK

As of last week, the number of live apps using the SOOMLA open source framework is 8,500. While the framework was not a commercial success...

Kongregate: Double Your Traffic by Tracing Ad LTV

I recently came across a fantastic post by Jeff Gurian. Those of you who don't know Jeff, he is the Director of Marketing at...

The Biggest Mistake in Ad LTV Calculations

Recently I became aware of game publishers that implemented an in-house solution for Ad LTV tracing but were doing a huge mistake in how...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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