Marketing

What Are “Ad Whales” and Why Create Lookalikes of Them

Targeting lookalikes of your best users has been the easiest and most effective way spend mobile ad budgets since Facebook first introduced the feature...

Apple Subscriptions Model – LTV Calculation

Apple recently announced a new model is available in the app store and apps will no longer be sold for a $1 but will...

9 Ways to Cross Promote Your New App

Most companies in the mobile app ecosystem today have more than one app. Once your company reached this stage, you should start considering cross...

Google Analytics – Calculating LTV (Slides)

Google Analytics is a popular choice among app developers. However, Getting LTV using GA is harder than one might think. I created this slideshare...

Flurry Analytics – Calculating LTV (Slides)

In the early years of the mobile app ecosystem, Flurry analytics was the only way to go. The free platform offered basic KPIs, charts and...

Ad-supported Apps get ROI and LTV Wrong 98% of the Time

If you have been following the mobile app ecosystem closely you know that there are more and more apps that are relaying on advertising...

Who Should Calculate LTV and Who Shouldn’t

Many companies in the mobile app ecosystem today try to figure out the LTV of a customer also known as CLTV or CLV. In...

How Much Do Apps spend on CPI Campaigns

About 2 weeks ago a friend asked me how much do app companies spend on getting app installs - what's the average cost per...

10 Tips and Tricks to Find the Perfect Email Address

You Need an Email Address, You Say? I’ve recently been working on email outreach. I’ve got my personalized pitch ready to go, but I’m missing...

Monetization Strategy: Redesigning Your Mobile Game From Paid to F2P

The “chicken or egg” dilemma of the second decade of the 21st century is most definitely “free or paid apps”. Only it took us...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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