Research

SOOMLA Webinar # 1 – Lotum Case Study

This week we ran our very first webinar at SOOMLA, in an effort to give a bit more visibility and break down to our...

The Q4 – 2017 Ads and Churn Case Study Is Out

We are excited to announce our new "Ads and Churn Case Study with Lotum" report today. This is one of the many industry data...

The Q2 – 2017 Mobile Monetization Report is Out

We are super excited to announce our insights report today. We started this practice in 2015 with reports that were more focused on in-app...
Mobile Attribution 101 - the complete guide. Header banner.

Mobile Attribution 101 + 4 Top Providers Compared + Free Tools

For a while now the business of advertising apps have zoned in to one standard business model - cost per install (or CPI). The...
Facebook is the app publisher to top App Annie's top 52 mobile app publishers

App Annie’s Top 52 Mobile App Publishers – But Who is Missing

Last month, App Annie released it's annual index of the top App Publishers in the mobile eco system. This is a tradition that App...
Singular ROI Index symbol with a banner saying best ad networks over a blue background

Singular’s ROAS Index – Which Ad-Networks Drive ROI

About a week ago Singular released a very interesting study ranking different traffic sources or user acquisition channels according to how much return on...

Research: Over 50% of Top 100 Grossing Games Have Ads

The past few weeks we have been working hard to conduct an important game monetization research and are proud to show the results today. The...

The Global Gaming Investor Map

While I was working on raising a round for SOOMLA I came across a post on local media that showed a map of all...

Top 6 Mobile Ad Mediation Platforms – Full Analysis

 Following the success of our recent posts comparing ad-networks, offer wall providers and push notification platforms I'm happy to provide you this research about...

7 Analytics Platforms with Built In LTV Reporting

If you want to know your LTV and is using a free analytics platform you might find our online LTV calculators interesting. You can...
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MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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