Research

What Can We Learn from Zynga’s Financial Reports

One of the things I learned a while ago but was recently reminded of by one of our advisors is that you can learn...

Top Ten Push Notification Platforms – 2016

If someone asked you to single out the one, most important communication element of today’s smartphone, what would it be? Making a phone call probably...

Top 10 Parse Alternatives For Your Game Backend

Contrary to popular belief among mobile game developers, the recent Parse announcement that it’s shutting its services down is not the end of the...

Top 10 Mobile Games Made in South Korea

This post is part of a new series that explores the top mobile games created in a country. Here are the top mobile games...

The 2016 Definitive Guide to Mobile Analytic Platforms

As of July 2015 there were 1.6 million apps in the Google Play Store and 1.5 million in the Apple App Store. Both stores...

Top 20 Mobile Ad Networks 2016

If you want your mobile game, or any other app for that matter, to earn you money (and I’m guessing you do), then you...

Top 10 Mobile Games Made in Israel

This post is part of a new series that explores the top mobile games created in a country. Here are the top mobile games...

Top 10 Mobile Games Made in China

This post is part of a new series that explores the top mobile games created in a country. Here are the top mobile games...

Detecting In-App Purchase Fraud with Machine Learning

This article contains phrases taken from the machine learning and analysis world. Data scientists and algorithm engineers will feel more comfortable with reading it...

Top 10 Cocos2d-x Games Ever Made

How to Find the Top Cocos2d-x Game Creating lists and ranking things is always a difficult thing to do, but when it comes to games,...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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