Research

What Hours and Days Do Mobile Gamers Pay?

This post is the first of a long line of posts about players’ behavior in mobile games. We’ve been investigating this area for some time...

Top 10 Mobile Game Data Reports

User retention, user behavior, ad networks, the list goes on and on. Developers want solid user retention and acquisition. For that, you will need...

Top 10 Offer Walls to Monetize Your Game – 2015 Update

In 2013, we did a 7 Offer Walls Providers to Monetize Your Mobile Game, that laid out the top players for offer walls. Since...

Gaming Shows: Who Are The Top 10 Sponsors 2014-2015

Gaming and technology conferences are a great place for consumers and enthusiasts to come and get a sneak peak on what's cooking in the...

iTunes Connect encryption export compliance for games

We've been asked a few times what games need to do in order to be approved for submission if they use encryption in their...

5 Mega Acquisitions of Open Source Companies

Being an open source company, one of the challenges we face is explaining people a few basic concepts about open source. "No it's not...

Top Free Chart vs. Top Grossing Chart

Getting your game to the top of the charts Most developers are dreaming of making it to the top charts. Stories of how your game...

In-App Purchase Revenues Projected to Reach $36B According to Latest Report by Gartner

We love hearing good news about the In-App Purchase market growing bigger so we were very excited to hear about the new research from Gartner . For...

Indie Game Developers vs. Gaming Giants – Who’s Winning?

As a company who strongly believe in the democratization of mobile game development we are constantly looking for signs that indie developers are winning....

Benchmarks for Pricing Virtual Good Purchases in Mobile Games

In our line of business, we are always talking with game developers and designers. Some of them ask us for advice on pricing purchases...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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