Research

"In App Purchase Store" in Google Search Trends

We were excited to realize that more and more game developers are looking for a off the shelf store-front solution for their mobile game....

7 Offer Wall Providers to Monetize Your Mobile Game

 Getting a user to pay for an app download upfront without a big name behind the app became almost impossible in the last two...

unCase Study – How Jetpack Joyride almost increased revenue by 400% using SOOMLA

Halfbrick, developer of popular mobile game Jetpack Joyride has recently made a very interesting use of dynamic store-fronts. You might remember that Jetpack Joyride...

The Winner is.. Virtual Economy

The SOOMLA Project is about listening to Game developers. We already know that virtual economies are powering over 90% of the top grossing games...

In-App Purchase is Misleading

Unless you have been living on another plant in the past 18 months, you must have heard that In-App Purchase is a great monetization...

In-App purchase in Android Vs. iOS

A few weeks ago I came across an interesting article by Inside Mobile apps saying that Google Play revenue is up 137% since January....

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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