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Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot

We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%....

Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit

We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

The Best Mobile Gaming Conference To Attend And Why – Our Top Picks

Every quarter, there are about a dozen, if not more, conferences that fall under the umbrella of mobile gaming / marketing / growth /...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

Industry’s First Monetization Benchmark

We are excited to announce our industry first "Q1 2018: Monetization Benchmarks" report today. This is one of the many industry data reports that...

Top 12 Rewarded Video Ad Networks for Mobile Apps

Video ads are becoming an increasingly important monetization format. Even the biggest app companies are utilizing video ads as part of their monetization strategy...
Top 5 Mobile Retention Software

Top 5 Mobile Retention Software In The Game Today

Thinking about successful companies like Facebook, Google or Instagram, one thing comes up as an underlying factor for all of them and that is...

Top 10 Resources for Understanding Customer Lifetime Value

Customer Lifetime Value is one of the most important metrics to track for every service oriented business including free mobile apps, websites, free to...

App Revenue Calculator – How Much You Can Make

Many app developers are looking to project their app revenue as they are starting out. This is obviously an important question as publishers needs...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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