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Improved LTV Model Based on Readers Feedback

In previous blog posts I posted 6 different LTV calculators and received a lot of feedback about the LTV models. Turns out game publishers found...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

App Nanny by SOOMLA Speeds up Your App Research

Today we are proud to continue the tradition of making free and open source tools with the launch of App Nanny. App Nanny is...

3 Case Studies Any Game Publisher Should Read

There is a lot to be learned from the success of others and this is why case studies can be really effective if they...

The Global Gaming Investor Map

While I was working on raising a round for SOOMLA I came across a post on local media that showed a map of all...

Top 6 Mobile Ad Mediation Platforms – Full Analysis

 Following the success of our recent posts comparing ad-networks, offer wall providers and push notification platforms I'm happy to provide you this research about...

Customer Lifetime Value (CLV) Infographic

While this case study is not about mobile apps most of the principles still apply. KissMetrics did a great job of bringing the information...

Mobile Ad Networks Comparison Spreadsheet

A few months ago we did a post called top 20 mobile ad networks that became very popular. This post describes each network in...

Estimating Segment LTV by Other Segment

This is the 3rd part in a series of 6 posts about life time value. Here is a summary post explaining all the different calculators. The methods...

LTV by Modeling Revenue Function with a Spreadsheet

This is the 6th section in a series of 6 posts. Here is a summary post explaining all the different methods. In section 5 we modeled the...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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