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CLV by Modeling Retention Function with a Spreadsheet

This is the 5th section in a series of 6 posts. Here is a summary post explaining all the different methods. In sections 1-4 we relied...

Segment LTV by Partial Data from Other Segment

This is the 4th post in a series of 6 posts. Here is a summary post explaining all the different calculators. The method explained in the...

6 CLV (LTV) Calculators for Mobile Apps

One of the biggest challenges for mobile app developers is to figure out their LTV. Quick search on Google will give you multiple results....

LTV Calculator – The Naive method

This is the 1st post in a series of 6 posts. Here is a summary post explaining all the different calculators. The customer LTV calculation method...

CLV Calculation by Modeling Lifetime Function

This is the 2nd part in a series of 6 posts. Here is a summary post explaining all the different calculators. The naive calculator explained in the...

Mobile Audience Targeting 101

Targeting Dimensions The world has gone mobile. Recent data has shown that, for the first time ever, more people are searching Google through a mobile...

Looking for the Top Gaming Blogs?

Top 50 Gaming Blogs Are you looking for the top gaming blogs? Thanks to our friends at Rebates Zone, they've found the Top 50 Gaming...

Top Ten Push Notification Platforms – 2016

If someone asked you to single out the one, most important communication element of today’s smartphone, what would it be? Making a phone call probably...

Detecting In-App Purchase Fraud with Machine Learning

This article contains phrases taken from the machine learning and analysis world. Data scientists and algorithm engineers will feel more comfortable with reading it...

33 Accelerators for Indie Game Developers

What is an Accelerator? Imagine, you wake up one morning with a killer idea for a new company. You know it would be amazing and...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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