Startup Tips

App Revenue Calculator – How Much You Can Make

Many app developers are looking to project their app revenue as they are starting out. This is obviously an important question as publishers needs...

14 Ideas for Game Bots on Messenger

Lately I have been hearing more and more buzz about bots being the new apps. Many of my friends who until recently were working...
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Can App Companies Succeed with Ads Only

Many mobile app companies are asking themselves if they still have a shot these days. Are there still opportunities left for someone starting small...

33 Accelerators for Indie Game Developers

What is an Accelerator? Imagine, you wake up one morning with a killer idea for a new company. You know it would be amazing and...

7 Tips For Your First Marketing Call

The first time you get on a marketing call with any prospect, competitor or potential business partner might be somewhat intimidating for some people....

2014 in the SOOMLA Rearview Mirror

2015 is right in our doorstep, and it's time for some new year's resolution.  I thought it will be a fun exercise to look...

5 Reasons why I’m Allergic to Veto Rights

"You might have noticed by now that I'm allergic to veto rights" - That was how I started a recent email to an investor...

Newcomers Guide to Game Publishing

Recently I had the pleasure to explain a few basic game publishing concepts to a several investors who didn't have a lot of game...

Competition Never Killed a Startup

One of the things you often hear from younger entrepreneurs is that they rather keep their ideas a secret from fear of competition. More...

5 Mistakes to Avoid when Applying to a Startup Accelerator

Recently I had the opportunity to judge in a qualification process for a startup acceleration program called Mass Challenge. It was great to see how...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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