Startup Tips

Things that Good Seed Investors Don’t Do

They see the dollars are always green but not all investors are created equal.  I made a short list of patterns that differentiate the...

Should You Believe in God and Advisory Board Equity

One of our consultants in SOOMLA is a Philosophy Phd. and he recently pointed me to an interesting argument made by Pascal, the 17th...

Are We Running Fast Enough?

It is common for entrepreneurs to ask themselves: "Are we running fast enough?". It seems like other companies are moving forward and making progress....

How much equity should I give an investor

Being a semi-successful entrepreneur has this really fun element that you get to advise younger entrepreneurs. This is not something I invented, many other...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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