Tech Resources

Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot

We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%....

Acquiring Ad Whales with Facebook’s Lookalikes – Case Study with Nanobit

We are excited to showcase Nanobit in our recent case study on acquiring ad whales via Facebook's lookalike campaigns. Ad whales today are...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

Industry’s First Monetization Benchmark

We are excited to announce our industry first "Q1 2018: Monetization Benchmarks" report today. This is one of the many industry data reports that...

Rewarded Video Ads Strategy for F2P Games

CLARIFICATION: Social Point are not a customer of SOOMLA at the moment Video ads have been taking the mobile industry by storm as the new...

Top 10 Parse Alternatives For Your Game Backend

Contrary to popular belief among mobile game developers, the recent Parse announcement that it’s shutting its services down is not the end of the...

Why We Decided to Upgrade to MongoDB 3.0

Being a data company is never easy, especially when you reach larger scale. An appropriate data store is one of the most important engineering and...

Introducing Simplified Retention for Game Developers and Marketers

SOOMLA Retention Reports SOOMLA introduces retention reports - the best way to explain the behavior of your users in terms of how many stayed in your...

Setting up a new Mac for full stack development – UPDATED

*This post is an update of an older post we had about how to set up shop on your mac: http://blog.soom.la/2014/04/setting-up-shop.html* Here we'll describe the basic...
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MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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