Tips and Advice

Top 7 incentives using video ads in your app!

Top 7 Incentives for Video Ads in Mobile Games

Rewarded videos have been proving to be a highly effective format that balances retention with monetization and typically turn eCPMs of over $20 in...

GDPR 101 for Mobile Apps or How to Avoid a €20M Fine

Some of our customers started asking us about GDPR, so we created a GDPR Compliance FAQ page to answer most questions. To those of...
3 reasons to track 1st Impression eCPM and not average eCPM

3 reasons to track 1st Impression eCPM and not Average eCPM

App Publishers who monetize with ads often face the need to compare between ad-networks. Which one offers stronger monetization? Is the network declining in...

In-App Events That Give You Insights for Your Game’s Performance

No matter what you are looking to achieve, in-app events are a great way to go about getting performance indicators on some of the...
Call App's Jonathan Raveh - Best Ways to Increase Ad LTV

Comparing the Best Ways to Increase Ad LTV

Jonathan Raveh is a mobile monetization expert and the Director of Monetization at CallApp, a world leader in Caller ID & Call Recorder services. One...
Hiring a ROI Monetization Manage

Hiring a Monetization Manager – ROI Formula and Explanation

Many companies ask themselves these days if they should be hiring a Monetization Manager now or wait until it's volume is larger. In this...

7 Advertising Sins That Will Kill Your Mobile App Retention

When integrating ads, one of the biggest concerns is that users might churn away. There is an obvious trade off between the need to...

In-House vs. Outsourced Tech Platforms in Mobile Games

The gaming industry is notorious for having a strong NIH syndrome. In mobile games there is more openness for external solutions compared to previous...

9 Ways to Cross Promote Your New App

Most companies in the mobile app ecosystem today have more than one app. Once your company reached this stage, you should start considering cross...

Who Should Calculate LTV and Who Shouldn’t

Many companies in the mobile app ecosystem today try to figure out the LTV of a customer also known as CLTV or CLV. In...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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