Tips and Advice

How to Turn a Boring Team Meeting into Fun

There seems to be a general acknowledgment that it can be, at times, difficult to keep morale and motivation up in an office. It's...

The Apple TV Games Market

Recently we launched a promotion allowing key prospective accounts to win an Apple TV simply by integrating the GROW SDK. These studios were already...

The Pros and Cons of Mobile Ad Tracking Opt-out

Mobile ad tracking usually evokes feelings that relate to stalking, creeping and general disdain. But is the feature something we should really feel disgusted...

6 Tips for Your First Panel Participation

I recently had the opportunity to be a panelist in an industry conference. I have attended panels before and I have given many talks at...

What is eCPM Decay and How to Keep Ad Revenue High

After weeks, months of hard work, you have finally completed your mobile game. Everything is set, the red ribbon is in place and you’re ready...

10 Tips and Tricks to Find the Perfect Email Address

You Need an Email Address, You Say? I’ve recently been working on email outreach. I’ve got my personalized pitch ready to go, but I’m missing...

How to Elevate Your Work-for-Hire Game Studio

How to Be a Work-for-Hire Game Studio? Work for hire (WFH) is work created by an employee, but where the employer keeps all, or parts...

Tips to Monetize Your Mobile Game App

About the Author: Amanda Cline currently works for Xicom - Android app development company. She is an avid IT personnel with special interest in writing blog posts...

Marketing 101 for Indie Mobile Game Developers

Pixels, code, and game engines. Three words game developers love. They are the passion driving the mobile gaming industry. Making characters, coding levels, and...

Interested in Guest Blogging? Here Are Our Guidelines

Interested in guest blogging for SOOMLA? We love having guest posts on our blog because it offers a new perspective and voice to our readers....

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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