Tips and Advice

The Perfect Store Slides

I'm happy to share my slides from Casual Connect San Francisco. I'll upload the video of the presentation as soon as I receive it....

42 Strategies for Monetizing Mobile Games

Are you a game developer looking to launch a free to play mobile game? We'd like to help. Recently, many game developers have moved...

Optimize Your Mobile Game Revenue – Part 3

I'm adding a 3rd chapter to the successful series of videos about optimizing mobile game revenues. In this video I'm using the SOOMLA Dashboard...

Game Economy Balancing – 3 Ways to Prevent "Pay to Win"

Free to play games often face a paradox. On the one hand, players are willing to buy their way out of challenges, but on...

Benchmarks for Pricing Virtual Good Purchases in Mobile Games

In our line of business, we are always talking with game developers and designers. Some of them ask us for advice on pricing purchases...

Optimize Mobile Game Revenue – Part 2

This is the second part in the series of videos about optimizing mobile game revenues using the SOOMLA Dashboard. As with the other tips...

Optimize Mobile Game Revenue – Part 1

We have decided to do a series of videos showing you how to optimize revenue from your game using the SOOMLA Dashboard. Each tip...

7 Offer Wall Providers to Monetize Your Mobile Game

 Getting a user to pay for an app download upfront without a big name behind the app became almost impossible in the last two...

Choosing Funding for Your Mobile Game – Publisher vs. Venture Captial

There has been a lot of talk recently about game funding. On one hand, venture capital firms still have bad taste from seeing giants...

What I Learned from Ben Cousins

When I'm looking back on what I have learned in the past year about free to play game design and virtual economies I'm realizing...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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