Tips and Advice

What I Learned from Ben Cousins

When I'm looking back on what I have learned in the past year about free to play game design and virtual economies I'm realizing...

Setting Up In-App Purchase Products for Maximum Flexibility

This post is inspired by an email thread with one of our customers. It appears that the confusing terminology of Apple and Google never...

4 In-App Purchase Tips for Parents

Reading all the reports in the media about kids making in-app purchases in crazy amounts and surprised parents getting outrages bills, I thought for...

4 Ways to Get Users to your Store and Keep Them Coming Back

Of the many factors that make F2P games successful, one of the most important is to have a store where players spend a considerable...

Key UX Guidelines for Tap and Touch-Screen Devices

By Danielle Arad   With the importance of user experience in today‚Äôs thriving tech world, stable UX guidelines have become increasingly important in software, web frontend...

Consumable, Non Consumable Items and What’s in Between

Since Apple launched its In App Purchase functionality it has been supporting two types of virtual goods: Consumables and Non Consumables. The main difference...

Top 10 Unity Monetization Plugins for Mobile Games

This post is obsolete - Read the updated "Top Unity Monetization Plugins - 2014 Update" post. If you are monetizing your game with ads it's...

How to Make a Game Economy – Five Mistakes Game Devs should Avoid

We at SOOMLA aim to provide people who make mobile games the know-how to develop better virtual economies in their games. Our commitment to...

In-App Purchase is Misleading

Unless you have been living on another plant in the past 18 months, you must have heard that In-App Purchase is a great monetization...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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