Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry is constantly evolving, and with that, comes a steady flow of new terminology. We've compiled a list of 70 terms that are most prevalent in adtech and broken them down into easy to understand terms. Here...

3 Thoughts on Apptopia’s Top Grossing Study

Last week, Apptopia published an interesting study about the apps in the top grossing charts. You can read more about it here. This report triggered some interesting thoughts about the mobile eco-system and particularly about games. 1st Thought - 2,624 games in the top 50 - wait, what? One of the most interesting points of the study is that over 4...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated some of the more impactful insights and customers that acted on these insights ended up having nice revenue lift. What is daily and monthly opt-in for rewarded video Since rewarded videos are not forced on users there...

Inside SOOMLA: Advertiser Breakdown

In this installation of “Inside SOOMLA", we’re going to show off our “Advertiser Breakdown" screen. In a nutshell, the entire purpose of this feature is to provide publishers with invaluable data about who is advertising in their app. Whether you want to understand which advertisers are paying out the highest eCPM, make direct deals, or see...

Hyper Casual Games – Thoughts about Voodoo and Gram Deals

Towards the end of May, the mobile game industry received news about 2 mega deals in 2 consecutive days. First it was Voodoo that announced a funding of $200M with an estimated valuation of over $500M. Then, the day after, Gram Games announced it’s acquisition by Zynga for a sum of $250M with additional sums to be paid against...