Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one of the many industry data reports that we will continue to publish providing important insights related to monetization through ad revenue. This report gives an in-depth comparison of eCPMs for 1st impressions and overall...

The Best Mobile Gaming Conference To Attend And Why – Our Top Picks

Every quarter, there are about a dozen, if not more, conferences that fall under the umbrella of mobile gaming / marketing / growth / data / analytics. Each conference tends to have a focal point, anywhere from growth, blockchain, indie gaming, monetization, retention and the list goes. Hopefully we will answer help answer "Which gaming conference should...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry is constantly evolving, and with that, comes a steady flow of new terminology. We've compiled a list of 70 terms that are most prevalent in adtech and broken them down into easy to understand terms. Here...

3 Thoughts on Apptopia’s Top Grossing Study

Last week, Apptopia published an interesting study about the apps in the top grossing charts. You can read more about it here. This report triggered some interesting thoughts about the mobile eco-system and particularly about games. 1st Thought - 2,624 games in the top 50 - wait, what? One of the most interesting points of the study is that over 4...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated some of the more impactful insights and customers that acted on these insights ended up having nice revenue lift. What is daily and monthly opt-in for rewarded video Since rewarded videos are not forced on users there...