Inside SOOMLA: Ad Waterfall Analysis

As a marketer for SOOMLA, I’m often disconnected from the customers / potential clients themselves. Much of my time goes towards content writing, web design, SEO, conferences and the tons of other micro tasks that arise. However lately I’ve found myself sneaking into some of the demos our sales team gives to potential clients because.. well,...

How Applife’s Rewarded Video Revenue Jumped By 94% In 100 Days With SOOMLA’s Insight Reports

One of the great benefits afforded to our clients, is our tailored Insight and Monetization Reports that we produce for them on a quarterly basis. Just like it sounds, we have dedicated customer success managers that use mobile industry benchmarks and powerful analysis tools to make sure our customers can convert their data into actionable insights. Our Insight and Monetization...

Japan eCPM Benchmarks Series – Top Advertisers Comparison

We’re back for another installation of Japan’s eCPM Benchmark Series! In the 3rd (and final) part, we’ll be looking to compare the performance of advertisers who serve interstitials and rewarded videos in Japan. In order to be as concise as possible, we’ll be looking into the top 10 performing advertisers in each category. In case you...

MAU Vegas 2018 Ultimate Attendee List

MAU Grow is in a few days and we're excited to be attending. Based in Vegas, MAU Grow is considered to be the world's leading mobile acquisition and retention summit of the year, attracting some of the top mobile brands for a full two days. The conference is packed with networking events and keynote speakers from some of...

Japan eCPM Benchmarks Series – Ad Network Performance

In the first part of our Japan eCPM Benchmark series, we kept a fairly broad approach to getting an understanding of how the Japanese mobile gaming market is performing. Before diving in to deeper breakdowns, it was important to look at the overall differences between iOS and Android. There were some differences, but the most significant was how...