A Beginner’s Guide to Mobile User Acquisition

A Beginner's Guide to Mobile User Acquisition
With the advent of smartphones, mobile apps have flourished into a dynamic and lucrative business. The amount of time an average US mobile user spends interacting with apps grew to a staggering 92% (or roughly five hours per day) in 2017 and mobile app downloads are predicted to surpass 255 billion annually by 2022. Recent statistics have put the...

CPIs Are Continuing to Grow and Here’s Why

One of the business metrics you will certainly come across when developing your mobile ad monetization strategy is CPI or Cost Per Install campaign. A CPI campaign involves publishers placing ads across various media with a goal to drive installation of the advertised app. In the CPI campaign, the brand pays a fixed or bid rate only when the...

7 Game Ideas for Bendable Displays and Folding Phones

One of the biggest trends in CES this year was bendable displays and specifically the application of this technology in mobile phones and tablets. Multiple providers already announced the launch of their foldable device and we are expected to see these hit the market during 2019 as noted in this article. There is quite a bit of debate about...

App Monetization: Android vs iOS

App Monetization : Android vs iOS
Our smartphones are increasingly becoming the extensions of our own bodies, and the numbers are speaking volumes of this rising obsession. Namely, statistics show that we devote around 50% of our digital media time to none other but smartphone apps. Considering this, the growing broadband speeds, the staggering rate of global app revenue growth and projected mobile advertising market...

Holiday Hangover in eCPM : Analyzing the drop between December and January

Every year during the holiday season, app usages reaches their annual peaks, creating opportunities for publishers to maximize their revenue and advertisers to engage with their target audiences. The main way for advertisers to compete and win ad impressions is to increase their ad bids, which results in much higher eCPMs for app publishers who are monetizing with ads....