The Complete Guide to App Monetization

So you’ve created an impressive mobile app and, naturally, you want to earn revenue from it. Moreover, you want to maximize the profit after all the time and effort you put into its development, into attracting users, and keeping them engaged, but you don’t know how? This is where app monetization comes into the picture. What is app monetization? In short,...

Top 3 Vendor Comparison Spreadsheets for Ad LTV and Mobile Analytics Vendors

Mobile analytics should be an important part of making any data-driven decision as it gives you valuable insights you can use to maximize interaction, stimulate retention and, as a result, boost your revenue. Finding the right tool to achieve this is not always a piece of cake in this day and age as there are so many analytics vendors...

Predictions for App Monetization in 2019 – SOOMLA

Here at SOOMLA, we are highly interested in measuring monetization in mobile apps. That’s why we love looking at trends under a magnifying glass, spotting them and making predictions on the future. Last year we made a few predictions based on the year before, and this time, we’re going to do the same. Although nothing is guaranteed, here are some...

We’ve raised $2.6 million to keep SOOMLA growing!

We're happy to announce that we've received a Series A funding round of $2.6m! We're so proud of the team and everything they've accomplished this year and we're all looking forward to another year full of success. The industry is shifting away from IAP and more and more relying on in-app advertising as an integral part of their...

Optimizing Price Floors Boosted Revenue by 30% – Case Study with Tripledot

We just released our latest case study with Tripledot - showing how by optimizing pricing floors they were able to boost revenue by 30%. We break down step by step what actions were taken by Tripledot as well as an overall look at the industry guidelines / limitations for setting up pricing floors. You are welcome to download the report...