Is Your Ad LTV Model Accurate?

Ad LTV (Lifetime Value) refers to the advertising revenue made by new users who install the app over the lifetime of their activity. It takes into account user retention, ad impressions, and estimated revenue from all networks for a specific cohort of users. These are the users who first used an app...

Think You’re Cut Out for Doing App? Take This Quiz

Today’s mobile phones have endless functionalities provided by apps. We cannot imagine our lives without them now, which is why the mobile app industry has grown into a multi-billion dollar business. Considering all this, it’s a no-brainer why many people choose to become app developers or start an app publishing company. However,...

The Next Generation of SOOMLA SDKs

We know how hard it is for marketing teams to get new SDKs into development processes in their company's R&D teams. The effort it takes to integrate, test and deal with production errors makes every R&D manager reluctant to even hear about another another "great" SDK that can make the company a...

Applovin acquires SafeDK. An in depth interview with Yaniv Nizan.

With the recent news of Applovin acquiring SafeDK, we felt it was a good opportunity to interview SOOMLA’s CEO and Co-Founder, Yaniv Nizan. When did you first learn about this deal? Were there any signs that this was formulating? Nizan (middle) with SOOMLA Co-Founders...

UA manager: 12 Top Notch Ways to Spend Your Money

The mobile app business has flourished into a worldwide technological phenomenon that has touched everyone’s life in different ways. We rely on apps to keep in touch with each other, organize our lives, careers, and hobbies, learn, entertain, work - the list goes on. Many are trying their luck in the mobile...