AdIntel Insights: Hot Advertiser Alert – TUYOO GAME

This week we are highlighting an app developer doing very well recently. TUYOO Game This developer specializes in games that pay rewards for users as they play and seem to stick to cute animals and characters. #3 by Budget...

Ad Quality MVP is out

In a post from about a month ago, we promised that SOOMLA will provide an Ad Quality solution for publishers who wants to better monitor and control the ad experience in their app. This week we will provide an update on what’s ready and what’s yet to come. Ad Quality Solution Status

+300% Blog Traffic with No Marketing Team

Our blog traffic went up 300% in the last 4 months despite having to let go of our marketing team earlier this year. This blog post will cover: How we did itHow you can do it to +300% from 1 to 4 or from 10K to 40K

Heatmaps Battle – Episode vs. Facebook Ads

This week we launched super exciting feature into beta - click heatmaps. This has been in the works for quite some time so we are happy to finally release it. Naturally we are celebrating it with a new blog post about the subject. We will compare heatmaps for 2 ad experiences on both ends of the spectrum.

IDFA-14 Minimal Impact on SOOMLA

This is an email we sent our customers earlier this week. We are posting it on our blog so other interested parties could access the information as well. Dear Customer, As most of you have heard already, Apple made a move that will likely neutralize the IDFA as an effective identifier...