Chasing waterfalls? A look into in-app bidding

The mobile industry is a cutthroat environment. To make their efforts worthwhile in the financial sense, the creators and publishers of mobile apps employ a variety of methods. These are especially important since most apps today can be downloaded for free or purchased at a very low price.  The...

Why did we forget about these apps?

Since its humble beginnings, the mobile app industry has advanced at an incredible rate. Today it seems like there’s an app for everything, from games, to organizers, to period trackers… you name it. With so many apps available on a large scale, there are bound to be some casualties...

Mobile User Acquisition Pointers

The mobile app market has never been larger and the competition has never been fiercer. The struggle to be among the top 5, 10 or even 15 mobile apps in one of the two most popular app stores (preferably both) has led developers and publishers to constantly try to imagine new ways...

Who does what in the mobile industry?

Since the beginning of the widespread adoption of smartphones and tablets, the mobile industry has recorded a remarkable growth in both popularity and revenue. The numbers speak for themselves. In the second quarter of 2019, Apple’s App Store and Google Play Store counted as many as 4.4 million mobile apps. 

Case Study – Churn metrics verification

Why would we release a case study which focuses on an ad delivery engine? That's a good question (thanks for asking) To give a bit of a background, Ogury focuses on displaying premium brand ads rather than direct publisher competitors, and even though they didn’t appear...