16 Must-Follow Resources for the Mobile Gaming Industry

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Keeping up with the trends in technology is a must in today’s highly technological world. This is true for mobile gaming as well. If you are in the mobile gaming industry yourself or just want to stay on top of things in this business, plenty of blogs out there can keep you...

Driving Free-to-Play Revenue: ARPPU vs Conversion Rate

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Mobile apps have become a strong and dynamic market generating billions of dollars in revenue each year. This is why publishers and advertisers are turning mobile app monetization into an entire science and implementing various strategies to reach their goals. One of the most popular and highly effective tactics for growing the...

11 Ways to Completely Sabotage Your Ad Revenue

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Ad-based app monetization is not always easy. Incorporating valuable ads in your app can be a daunting task, especially considering that not many people are fond of advertisements, to begin with. This is why you need to tread carefully when using this monetization strategy as the smallest mistake could cost you dearly.

Watch Out: In-App Ads Are Taking Over and What to Do About It

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As mobile devices become more of extensions of our own bodies than just helpful gadgets, mobile apps grow in importance as well. The app stores are teeming with millions of various apps. From keeping up with our fitness schedule and weather updates to organizing work and playing games, apps have also become...

Mobile Monetization: Expectations vs Reality

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After you have created your mobile app, it is time to start thinking about its monetization. In this post, we will discuss the usual expectations in mobile monetization, the actual situation in the field, and what you can do about it. Expectation #1: People are willing to spend...