Our Ad Quality Waitlist Just Filled Up – Product Update

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When we started developing our Ad Quality solution last summer, we wanted to make sure that we balanced onboarding new customers with continuing to develop the product to its full potential.  This is why we created a waitlist, limiting onboarding to only 2 customers per month. This has worked well for us in 2020, and we will...

Case Study – Games2Win’s Rapid Growth is not an Accident

Games2Win’s Rapid Growth is NOT an Accident
In this post, we will highlight one of our customers - Games2Win, and learn how they use AdIntel and other tools from SOOMLA to grow their business. Games2Win This game company is based in India but targets global markets and specifically the US. Their approach is a portfolio of games...

Auto Redirects in Mobile Ads

We have discussed various ads that get clicked on without anyone clicking on them. Using the new capability from AdIntel to differentiate action types - Storekit vs. redirecting clicks we are now able to zoom in even more on ads that send the user out of the app without any action from the user.

App Store Opening Triggers – Full Analysis

Not too long ago we discussed the high CTR ads and the fact that many ads automatically trigger the action without the user touching the screen. That post suggested that many of these ads may be using In-App App Stores also known as StoreKit and that this behavior is not as aggressive as a full redirect. This...

iOS 14 – Data on CPM and Monetization

So much was written about iOS14 and the IDFA deprecation impact that it almost feels like old news by now. However, real data about the impact of iOS14 on monetization is hard to find. This post attempts to fix that by sharing some data from AdIntel. iOS14 current...