Mobile Attribution: 10 Things Every App Publisher Needs To Know

Soon after a mobile app gets out into the world, it is time to start measuring its installs and identifying their sources. This process is called mobile attribution and plays a vital role in any marketing campaign. It helps you measure your marketing effectiveness, giving you an opportunity to make necessary adjustments...

New kid on the blog

New kid on the blog
Hi there! Great meeting all of you. I am very happy to share that I’ve just joined SOOMLA as the new Head of Marketing, this is after many years of working in the Fin-Tech industry. In this short introductory post I’ll try to delve into what made me...

Testing Our Ad LTV Models for Accuracy

Header image with the text: testing our ad ltv models for accuracy
Hi, my name is Adam and I’m excited to be sharing my first post here. As the Lead Data Analyst at Soomla, my job is to measure and improve our Ad Revenue attribution and provide actionable insights to the team about the product. In order to do that, we need an accurate...

16 Must-Follow Resources for Mobile UA

blog header with text "16 must-follow resources for mobile Ua" with a red/white back ground and a photo of 2 avatars that symbolise users and an image of mobile phone.
User acquisition (UA) is one of the most important terms in the mobile app industry. Let’s not forget - this is a multi-billion dollar business and revenue depends on acquiring valuable users. UA refers to the marketing effort to bring long-term and valuable users to your business. This is...

Ad LTV Benchmarks Report – Q4 2018

Header banner with the text ad ltv benchmarks report
For the first time in the mobile industry, we are proud to publish a report that we believe is a must read for any mobile app marketer. Furthermore, we plan to turn this into a series of reports that will serve as benchmarks for the entire industry while also providing a pulse...