Impression Level Revenue Data by MoPub – Powering a Fresh Approach to Ad LTV

Today, May 21st. MoPub is announcing an important feature to the app ecosystem - offering impression-level revenue data (ILRD) to publishers who are using the MoPub monetization platform. I’m including a link to their official announcement so you can read the news in their words. In this blog post you can find...

Mobile Attribution: 10 Things Every App Publisher Needs To Know

Soon after a mobile app gets out into the world, it is time to start measuring its installs and identifying their sources. This process is called mobile attribution and plays a vital role in any marketing campaign. It helps you measure your marketing effectiveness, giving you an opportunity to make necessary adjustments...

New kid on the blog

New kid on the blog
Hi there! Great meeting all of you. I am very happy to share that I’ve just joined SOOMLA as the new Head of Marketing, this is after many years of working in the Fin-Tech industry. In this short introductory post I’ll try to delve into what made me...

Testing Our Ad LTV Models for Accuracy

Header image with the text: testing our ad ltv models for accuracy
Hi, my name is Adam and I’m excited to be sharing my first post here. As the Lead Data Analyst at Soomla, my job is to measure and improve our Ad Revenue attribution and provide actionable insights to the team about the product. In order to do that, we need an accurate...

16 Must-Follow Resources for Mobile UA

blog header with text "16 must-follow resources for mobile Ua" with a red/white back ground and a photo of 2 avatars that symbolise users and an image of mobile phone.
User acquisition (UA) is one of the most important terms in the mobile app industry. Let’s not forget - this is a multi-billion dollar business and revenue depends on acquiring valuable users. UA refers to the marketing effort to bring long-term and valuable users to your business. This is...