Mintegral – The Impact of Fraud Accusations

On August 24th breaking news hit the mobile monetization ecosystem as a company called snyk accused Mintegral, a Chinese ad provider at having malicious components. The news was reported by Forbes here While many turned to Apple expecting action on their part to police the situation, Apple's response was that they have found no...

Announcing Ad Quality Dashboard

Exciting news today, following our promise in June’s post about Ad quality to deliver a full dashboard by Sep 30th we are announcing today the first version 3 weeks ahead of time. Ad Quality Solution Plan vs. Actual InterfaceDeadlineStatusProgrammatic data delivery via data dumpsMay 2020COMPLETEDMVP dashboard - functional...

After IDFA – What Would Be Apple’s Next Crackdown?

While everyone in mobile games, mobile advertising, and mobile marketing is getting prepared for iOS-14 and the IDFA pop-ups some are already asking themselves what’s next. It seems like every few months Apple will crackdown on another aspect of the mobile app ecosystem without any warning signs. These moves often create a ripple effect throughout the industry...

iOS 14 and IDFA – Insights Dashboard

On June 22nd, Apple announced iOS-14 which is expected to be released between Sep 14th to Sep 18th. One of the changes Apple will introduce upon iOS-14 release is Opt-Out Pop-Up prompts from IDFA tracking. This announcement sent most of the companies in mobile advertising to redesign large portions of their systems while many speculations have been...

100% Legit Creatives with High IPM and CTR

In previous posts we highlighted some of the tricks that ad creatives and ad vendors are using to inflate clicks and even get users to convert with UX that is not 100% clear to the user but is still proving effective. The problem with this type of performance is that it might be short lived. It’s possible...