5 Non-Hypercasual Games with CPI Below $0.5

From the very first minute companies started to market their apps in the app store they have been obsessed with CPI and LTV. There is a good reason for it - if you know these two you know if your app unit economics are profitable and that’s a good basis to scale up from and become profitable...

Announcing No-SDK Ad Quality

“We love installing new SDKs” said no one ever. We get that and this is why we are excited to make our 3rd big product announcement this year - SOOMLA is launching a No-SDK Ad Quality solution. Yes - you heard it right. This is one of a kind, first to market solution that allows you to...

The Shift in Lily’s Garden Marketing Strategy

We have been noticing Lily’s garden for a few weeks now but this last week the game made it to #2 in our budget charts for quite a few combinations including: Android - Overall - USiOS - Overall - USiOS - Overall - Global This post is about Lily's garden marketing...

Ad Creative Analysis Master Class

"The top ad creative has a green background - let's put green background in all our ads". This line of thought will get you nowhere. But let's get to that a bit later and start with some background. Many app marketers today invest a lot of effort into making ad creatives that convert better....

Mintegral – The Impact of Fraud Accusations

On August 24th breaking news hit the mobile monetization ecosystem as a company called snyk accused Mintegral, a Chinese ad provider at having malicious components. The news was reported by Forbes here While many turned to Apple expecting action on their part to police the situation, Apple's response was that they have found no...