New kid on the blog

New kid on the blog
Hi there! Great meeting all of you. I am very happy to share that I’ve just joined SOOMLA as the new Head of Marketing, this is after many years of working in the Fin-Tech industry. In this short introductory post I’ll try to delve into what made me...

Testing Our Ad LTV Models for Accuracy

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Hi, my name is Adam and I’m excited to be sharing my first post here. As the Lead Data Analyst at Soomla, my job is to measure and improve our Ad Revenue attribution and provide actionable insights to the team about the product. In order to do that, we need an accurate...

16 Must-Follow Resources for Mobile UA

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User acquisition (UA) is one of the most important terms in the mobile app industry. Let’s not forget - this is a multi-billion dollar business and revenue depends on acquiring valuable users. UA refers to the marketing effort to bring long-term and valuable users to your business. This is...

Ad LTV Benchmarks Report – Q4 2018

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For the first time in the mobile industry, we are proud to publish a report that we believe is a must read for any mobile app marketer. Furthermore, we plan to turn this into a series of reports that will serve as benchmarks for the entire industry while also providing a pulse...

16 Must-Follow Resources for Mobile Marketers

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Mobile marketing is a tough, competitive space. One day you are on top of the world, the next you wake up to losing millions because someone else has done something better than you. This is why you need all the help you can get to stay ahead of your competition. Be it...