The Shift in Lily’s Garden Marketing Strategy

We have been noticing Lily’s garden for a few weeks now but this last week the game made it to #2 in our budget charts for quite a few combinations including: Android - Overall - USiOS - Overall - USiOS - Overall - Global This post is about Lily's garden marketing...

Ad Creative Analysis Master Class

"The top ad creative has a green background - let's put green background in all our ads". This line of thought will get you nowhere. But let's get to that a bit later and start with some background. Many app marketers today invest a lot of effort into making ad creatives that convert better....

Mintegral – The Impact of Fraud Accusations

On August 24th breaking news hit the mobile monetization ecosystem as a company called snyk accused Mintegral, a Chinese ad provider at having malicious components. The news was reported by Forbes here While many turned to Apple expecting action on their part to police the situation, Apple's response was that they have found no...

Announcing Ad Quality Dashboard

Exciting news today, following our promise in June’s post about Ad quality to deliver a full dashboard by Sep 30th we are announcing today the first version 3 weeks ahead of time. Ad Quality Solution Plan vs. Actual InterfaceDeadlineStatusProgrammatic data delivery via data dumpsMay 2020COMPLETEDMVP dashboard - functional...

After IDFA – What Would Be Apple’s Next Crackdown?

While everyone in mobile games, mobile advertising, and mobile marketing is getting prepared for iOS-14 and the IDFA pop-ups some are already asking themselves what’s next. It seems like every few months Apple will crackdown on another aspect of the mobile app ecosystem without any warning signs. These moves often create a ripple effect throughout the industry...