Using Micro Benchmarking to Improve eCPM by 50%

Not too long ago we released a new feature that we are super excited about. We believe it can be valuable for any app publisher showing ads in its apps and help him improve monetization and eCPM rates if used correctly. What is Micro Benchmarking We all like to benchmarks...

5 Mobile Games w/ Epic Comeback during COVID-19

During COVID-19 lockdown almost any mobile game experienced a lift in usage and users installed more apps compared to the months before. Here are 2 charts from AdIntel showing these trends: Impressions trend - before and after lockdown started AdIntel screenshot showing the growth in impressions volume in US during...

AdIntel Insights: Hot Advertiser Alert – Word Crush

Here is a new post in our “Hot Advertiser Alert” series. After focusing mostly on Android in the last posts. This one sill be for iOS. Also, this is a great opportunity to introduce the new screen in AdIntel - "Home". It takes you directly to the freshest insights in the simplest and shortest path.

5 Mobile Games Creatives with CTR over 50% and What is QCTR?

This week we introduced an exciting feature to AdIntel. We are calling it QCTR and we will tell you all about it in a second. This made us look more than closely on ads with very high CTR and so this post will highlight 5 of them. 1 - Dragon City by...

AdIntel Insights: Mobile DSPs and the Comeback of Playrix’s Oldest Title

This week we will focus on a game that leverages DSPs heavily in their advertising strategy. We will see some of the unique capabilities of AdIntel with regards to tracking programmatic budgets. Before we get started, If you don't know what is a DSP (Demand Side Platform), you can take a look at our...