Monthly Archives: July 2013

42 Strategies for Monetizing Mobile Games

Are you a game developer looking to launch a free to play mobile game? We'd like to help. Recently, many...

Optimize Your Mobile Game Revenue – Part 3

I'm adding a 3rd chapter to the successful series of videos about optimizing mobile game revenues. In this video I'm using the SOOMLA Dashboard...

Game Economy Balancing – 3 Ways to Prevent "Pay to Win"

Free to play games often face a paradox. On the one hand, players are willing to buy their way out of challenges, but on...

Benchmarks for Pricing Virtual Good Purchases in Mobile Games

In our line of business, we are always talking with game developers and designers. Some of them ask us for advice on pricing purchases...

Optimize Mobile Game Revenue – Part 2

This is the second part in the series of videos about optimizing mobile game revenues using the SOOMLA Dashboard. As with the other tips...

Coming to Casual Connect USA? 3 Ways to Connect with SOOMLA

We are very excited these days as we are finalizing our preparations for Casual Connect USA. Connecting and listening to your feedback is very...

"In App Purchase Store" in Google Search Trends

We were excited to realize that more and more game developers are looking for a off the shelf store-front solution for their mobile game....

Optimize Mobile Game Revenue – Part 1

We have decided to do a series of videos showing you how to optimize revenue from your game using the SOOMLA Dashboard. Each tip...

Casual Connect USA – Israel Gaming Industry Shows How Much it Has Grown

    CasualConnect USA is less than 3 weeks away and SOOMLA is proud to be a sponsor of the Indie Showcase. One thing that caught...

7 Offer Wall Providers to Monetize Your Mobile Game

 Getting a user to pay for an app download upfront without a big name behind the app became almost impossible...

MUST READ POSTS

The 15 types of hyper casual and arbitrage games for mobile apps

15 Types of Hyper Casual and Arbitrage Games

One of the biggest trends in the mobile game industry in the last year has been the explosion of the Hyper Casual genre. The...

Monthly vs. Daily Opt-in for Rewarded Video

One of the charts we always recommend our customers to look at is the comparison between Monthly Opt-In and Daily Opt-In. This chart generated...

33 Mobile Game Benchmarks and Rules of Thumb

One of the most effective tools in business is using back of the envelope calculations using rules of thumb or benchmarks. This method is...

Q2 2018 Mobile Monetization Benchmark Report is Out!

We are excited to announce the release of our second part of the Mobile Monetization Benchmarks report for Q2 2018 today. This is one...

Complete Mobile Advertising Glossary – Over 70 Terms Defined

From newcomers to mobile industry veterans, the amount of acronyms and terms that exist can be daunting, and frankly, often times confusing. The industry...

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